CRM Campaigns Assistant (internship)

Bandai Namco Europe; Lyon; On-site; EUR 7,800 - 10,000; Part time

Job summary

Bandai Namco Europe is offering an internship in the CRM department at the EMEA head office in Lyon. You will assist the Senior CRM Campaign Specialist and collaborate with cross-functional teams to plan and execute newsletters from brief to conception.

You will learn to build emails, implement automation scenarios, and analyze campaign results, contributing to internal reports and post-mortems in a dynamic, international environment.

Qualifications

• Student in marketing/communications or related field.
• Interest in CRM and email marketing.
• Willingness to learn and collaborate with international teams.

Responsibilities

• Assist in planning newsletter campaigns from brief to conception.
• Create audience segmentation in CRM tool.
• Build emails from scratch and implement automation scenarios.
• Consolidate results in internal reports and participate in post-mortems.

Skills

CRM Tools

Email Marketing

Data Segmentation

Campaign Automation

Reporting

HTML/CSS

Education

Enrolled in Marketing/Communications

Tools

CRM Tool

Job description

Within the EMEA head office, you will be part of the CRM department, under the supervision of the Senior CRM Campaign Specialist and working in close relationship with Senior CRM Manager and Web Designer & HTML Integrator. You will work in close collaboration with the CRM team on a daily basis, as well as with other internal teams (Product Management, Web, Social Media, E-commerce, BI, Data...), our branches and external agencies.

You will especially work on the entire process to setup our newsletters campaigns, from brief to conception and will assist the CRM team in carrying out the following tasks, including but not limited to:

• Prioritize internal & external needs for communication
• Coordinate assets & briefs production with internal teams
• Create precise segmentation for audiences in a CRM tool
• Build emailing from scratch
• Implement automation scenarios and trigger emails campaigns
• Consolidate & communicate results in custom internal reports
• Build post-mortems and analyze campaigns results

This internship will allow you to acquire experience in customer relationship management within a fun, dynamic and international environment.