CRM Campaign Lead — AI-Driven, Asana-Powered Orchestration

Acco; Issy-les-Moulineaux; On-site; EUR 50,000 - 70,000; Full time

Job summary

Accor Group. Lead end-to-end CRM campaigns across ENA, covering ALL-Loyalty and Brands across email, push, and mobile channels. Drive briefs, assets, translation, and QA, with Asana as the orchestration backbone and AI-powered tools aiding copy and translation at scale.

Own performance, run A/B tests, coordinate with agencies and internal teams, ensure on-brand asset delivery across languages, and report on impact to stakeholders.

Qualifications

• Business degree with focus on Marketing & Communication.
• 2–3 years in CRM/GRM, Loyalty and/or Marketing.
• Strong project/workflow management with Asana or equivalent.
• Affinity with AI-powered tools for copywriting and translation.
• Experience in Tourism or Hotel Industry is an advantage.
• Knowledge of common E-Mail Provider Tools (Salesforce, MoEngage).
• Analytical skills with Google Analytics and Tableau.

Responsibilities

• Own end-to-end execution and performance of CRM programmes across ENA.
• Lead campaigns across ALL-Loyalty and Brands (email, push, mobile).
• Coordinate briefs, assets, translations, and QA with internal teams and agencies.
• Operate Asana as the backbone for planning and delivery; monitor performance.
• Leverage AI-powered tools to accelerate production and translation at scale.
• Drive A/B testing, asset quality, and stakeholder visibility.

Skills

CRM/GRM

Loyalty Marketing

Marketing

AI tooling

Analytics

Customer-focused

Communication

Education

Marketing & Communication degree

Tools

Asana

Google Analytics

Tableau

Salesforce

MoEngage

Job description

Accor Group. Lead end-to-end CRM campaigns across ENA, covering ALL-Loyalty and Brands across email, push, and mobile channels. Drive briefs, assets, translation, and QA, with Asana as the orchestration backbone and AI-powered tools aiding copy and translation at scale.

Own performance, run A/B tests, coordinate with agencies and internal teams, ensure on-brand asset delivery across languages, and report on impact to stakeholders.