Hybrid CRM Manager: AI‑Driven Klaviyo & DTC Growth

Essor; Paris; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Global team

Career growth

Job summary

Essor, a fast-growing consumer products platform, seeks a CRM Manager to own end-to-end campaigns across email, SMS, and WhatsApp. You will lead lifecycle marketing, design scalable workflows in Klaviyo, and drive data-driven decisions to maximize LTV.

Based in Paris area with a hybrid setup, you will collaborate with in-house teams and offshore specialists, advancing AI-powered personalization and integration with DTC channels to grow brand value.

Qualifications

• 5–7 years of experience in CRM, lifecycle marketing, or marketing automation.
• Proven hands-on expertise with Klaviyo, including flows, segmentation, and integrations.
• Strong DTC/e-commerce background with a track record of online growth and retention.
• Experience with AI-driven tools, predictive analytics, or customer scoring models is highly preferred.
• Proficiency in SQL and familiarity with data warehouses (e.g., Snowflake, BigQuery).
• Experience managing or integrating loyalty programs within CRM ecosystems.
• Proficiency in HTML/CSS for email development and dynamic templating.

Responsibilities

• Own end-to-end lifecycle campaigns (planning, briefing, build, QA, deployment).
• Lead multi-channel campaigns (email, SMS, WhatsApp) with advanced personalization.
• Develop and manage the CRM marketing calendar aligned with business priorities.
• Build modular email templates with personalized variables for efficiency.
• Ensure deliverability, data integrity, and high-quality execution across sends.
• Leverage AI-driven segmentation and automation to optimize targeting and ROI.

Skills

Klaviyo

Marketing automation

AI-driven CRM

Lifecycle marketing

SQL

HTML/CSS for email

DTC & e-commerce

Tools

Recharge

Skio

Shopify

Job description

Essor, a fast-growing consumer products platform, seeks a CRM Manager to own end-to-end campaigns across email, SMS, and WhatsApp. You will lead lifecycle marketing, design scalable workflows in Klaviyo, and drive data-driven decisions to maximize LTV.

Based in Paris area with a hybrid setup, you will collaborate with in-house teams and offshore specialists, advancing AI-powered personalization and integration with DTC channels to grow brand value.