Brand Content Marketing Lead — Loyalty & CRM

AccorCorpo; Issy-les-Moulineaux; Sur place; EUR 42 000 - 62 000; Plein temps

Résumé du poste

Accor is seeking a Manager to lead ALL Accor Brand Content Marketing in the ENA region. You will oversee loyalty content across CRM and social channels, collaborating with Publicis to adapt global assets and ensure on-brand messaging through the funnel from awareness to retention.

The role focuses on defining loyalty offers with the ICP team, coordinating campaigns, and tracking performance to drive engagement.

Qualifications

• Experience in brand content, CRM marketing, or integrated digital marketing.
• Experience working with creative agencies, including day-to-day management of content production with partners such as Publicis.
• Good understanding of CRM campaign management and newsletter production processes.
• Experience working with loyalty offers or campaign calendar management is a plus.
• Strong written communication skills in both French and English.

Responsabilités

• Loyalty offer definition & ICP coordination: implement ALL Accor ENA offers with ICP, align with campaign calendar and objectives.
• Content creation & Publicis management: manage agency briefs, review assets, ensure regional adaptation and on-time delivery.
• Performance tracking: analyze campaign results across CRM and social channels and propose improvements.

Connaissances

Brand content

CRM marketing

Integrated digital marketing

Formation

Master's degree in Marketing, Communications, or Business

Outils

CRM systems

Description du poste

Accor is seeking a Manager to lead ALL Accor Brand Content Marketing in the ENA region. You will oversee loyalty content across CRM and social channels, collaborating with Publicis to adapt global assets and ensure on-brand messaging through the funnel from awareness to retention.

The role focuses on defining loyalty offers with the ICP team, coordinating campaigns, and tracking performance to drive engagement.