Senior Performance Marketing Manager – Paid Media / Growth Marketing / Customer Acquisition

Trust in SODA; Helsinki; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Autonomy over campaigns

€1,500 learning and development budget

Unlimited vacation days + 30 days

WorkFlex – abroad work option

International collaboration

Job summary

Trust in SODA is seeking a Senior Performance Marketing Manager to launch and scale paid media in Finland, owning budgets across Google, Meta, TikTok, YouTube and Display. The role blends strategic thinking with hands-on execution in an ambitious international digital business.

You'll lead growth initiatives, optimize investments against KPIs, and collaborate with cross-functional teams to expand our Finnish market presence from Helsinki in a hybrid setup.

Qualifications

• 5+ years of performance marketing experience in a B2C environment.
• Hands-on with Google Ads, Meta Ads and TikTok Ads.
• Strong analytical skills, with experience using Google Analytics and reporting tools.
• Proven experience managing significant paid media budgets and optimising campaigns against commercial performance KPIs.
• A structured, data-driven and results-oriented approach, with the ability to work independently and take ownership.
• Fluency in Finnish and English, both written and spoken.

Responsibilities

• Develop, launch and optimise paid digital campaigns across Google, Meta, TikTok, YouTube and Display.
• Take ownership of campaign budgets, ensuring investment is continuously optimised against key business KPIs.
• Analyse campaign performance and translate data into actionable recommendations to improve results.
• Plan and execute experiments across audiences, creatives, channels and campaign structures to identify new growth opportunities.
• Identify, evaluate and launch additional performance marketing channels.
• Support the development of tracking, measurement frameworks and performance reporting.
• Collaborate with internal stakeholders, external agencies and partners to deliver successful campaigns.
• Monitor the Finnish market, competitor activity and emerging digital marketing trends.

Skills

Performance marketing

Budget management

Data-driven mindset

Independent working

Finnish language

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Job description

Senior Performance Marketing Manager – Paid Media / Growth Marketing / Customer Acquisition

What if your next Senior Performance Marketing Manager role gave you the opportunity to launch and scale paid marketing activities in a new market, take ownership of significant media budgets and shape the growth strategy of an ambitious international digital business?

Our client is looking for an experienced Senior Performance Marketing Manager to lead the launch, growth and optimisation of paid digital campaigns in Finland. You’ll take ownership of performance across Google, Meta, TikTok, YouTube and Display, using data, creativity and continuous experimentation to drive customer acquisition and business growth.

Operating within a well-established international digital group, the business combines the stability and resources of a successful organisation with the ambition and pace of a growing digital brand. You'll have the autonomy to influence strategy, explore new channels and make a tangible impact on the company's expansion in the Finnish market.

The challenge goes beyond campaign management. You'll combine analytical thinking, commercial awareness and hands-on execution to identify growth opportunities, optimise investment and deliver measurable results.

Benefits

• Opportunity to lead and shape performance marketing activities in a growing market
• High level of autonomy and ownership over campaigns, strategy and budgets
• International working environment with collaborative, cross-functional teams
• €1,500 annual learning and development budget
• Unlimited vacation days alongside a 30-day annual vacation allowance
• Opportunity to work temporarily from abroad through a dedicated WorkFlex platform
• Supportive environment with room to experiment, innovate and make an impact

Your role

• Develop, launch and optimise paid digital campaigns across Google, Meta, TikTok, YouTube and Display.
• Take ownership of campaign budgets, ensuring investment is continuously optimised against key business KPIs.
• Analyse campaign performance and translate data into actionable recommendations to improve results.
• Plan and execute experiments across audiences, creatives, channels and campaign structures to identify new growth opportunities.
• Identify, evaluate and launch additional performance marketing channels.
• Support the development of tracking, measurement frameworks and performance reporting.
• Collaborate with internal stakeholders, external agencies and partners to deliver successful campaigns.
• Monitor the Finnish market, competitor activity and emerging digital marketing trends.

Your profile

• 5+ years of performance marketing experience within a B2C environment.
• Strong hands-on experience with Google Ads, Meta Ads and TikTok Ads.
• Excellent analytical skills, with experience using Google Analytics and advertising platform reporting tools.
• Proven experience managing significant paid media budgets and optimising campaigns against commercial performance KPIs.
• A structured, data-driven and results-oriented approach, with the ability to work independently and take ownership.
• Fluency in Finnish and English, both written and spoken.

The role is based in Helsinki, Finland, with a hybrid working model.

If you're a Senior Performance Marketing Manager who enjoys combining strategic thinking with hands-on campaign execution, wants to take ownership of substantial budgets and is excited by the opportunity to drive growth in a new market, let's talk.