Specialist, Paid Social

s360; Helsinki; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

International environment

Career acceleration

Collaborative culture

AI and growth opportunities

Job summary

s360 is seeking a Paid Social specialist to own campaign execution from setup to optimization in Helsinki. You will act as the day‑to‑day contact for clients, helping them scale performance and drive measurable results.

Join a fast‑growing Marketing and AI consultancy with a diverse international team, opportunities for growth, and a culture that values collaboration, learning, and ongoing development.

Qualifications

• Paid Social background with 2–3 years of experience.
• Hands‑on experience with platforms like Meta, TikTok, Instagram, Snapchat.
• Competency in Smartly.io for monitoring and execution; AI usage encouraged.

Responsibilities

• Campaign execution: plan, set up, and optimise Paid Social campaigns with measurable impact.
• Feed & catalog scaling: manage data feeds to run dynamic campaigns at scale using Smartly.io.
• Client communication: present performance updates and collaborate on setup and optimisation strategies.
• Performance reporting: analyse results with a focus on business goals.
• Cross-team collaboration: work with cross‑discipline teams across s360.

Skills

Paid Social

Platform proficiency

English Finnish bilingual

Tools

Smartly.io

Job description

Are you eager to use AI to work faster and smarter, so you can focus your energy on the strategy and relationships that turn campaigns into growth? Are you eager to drive business growth through successful campaigns and build strong client relationships?

If you want to take ownership of paid social campaigns and develop your skills in a grounded and ambitious culture, we would like to hear from you!

Drive paid social growth for clients

You’ll take full ownership of campaign execution, from setup to optimisation, and act as the day‑to‑day contact who helps clients scale performance and see it reflected in the numbers. Clients will lean on you to figure out what to test next and where the budget should actually go.

Specifically Your Responsibilities Will Include

• Campaign execution: Plan, set up, and optimise Paid Social campaigns with a focus on measurable impact.
• Feed & catalog scaling: Manage and utilise a range of data feeds to run dynamic social campaigns at scale, using Smartly.io as a key execution tool.
• Client communication: Communicate directly with clients, presenting performance updates and collaborating on setup and optimisation strategies.
• Performance reporting: Analyse campaign performance and report on results with a clear focus on commercial goals.
• Cross-team collaboration: Work proactively with cross-discipline teams across s360.
• Knowledge sharing: Contribute to knowledge sharing and continuous development within the team.

Meet your new team in Helsinki

Located in our vibrant Kanavaranta waterfront office, you will join a diverse local team of 20 specialists across Paid Social, Paid Search,, Programmatic, Measurement, SEO/GEO, AI Deployment and Digital Growth. We are a group that genuinely enjoys learning from one another, breaking down the silos to deliver best results.

Our Finnish Paid Social team is small and agile, but we pack a punch—working with some of the most interesting brands in the market. While we operate locally as a tight‑knit team, you will also be part of a larger international community. Currently, we have 40+ Paid Social experts spread across our European markets, collaborating on award‑winning work and swapping insights with some of the best minds in the industry.

You combine expertise with a drive to keep growing

We are looking for a specialist who combines technical expertise, clear communication and a data‑first mindset. You thrive on solving problems, experimenting with campaign optimisations and collaborating with clients, partners and internal teams.

You Can Probably Recognise The Following About Yourself

• Paid Social background: 2–3 years of experience with Paid Social, ideally from an agency or in‑house setup.
• Platform proficiency: Hands‑on experience navigating platforms such as Meta, TikTok, Instagram, Snapchat
• Tech saviness: Competency in navigating Smartly for campaign monitoring and execution. Leaning into using AI.
• Client communication: Skilled communicator who is comfortable engaging with clients and presenting campaign performance.
• Collaborative mindset: A strong team player who values knowledge sharing and open sparring.
• Detail‑oriented & Data‑first: High attention to detail with a curiosity for analysing performance, testing new tools, and learning new techniques.
• Language skills: Strong professional communication skills both in Finnish and English.

What It’s Like Working At S360

At s360, you will be part of a Marketing and AI consultancy, working alongside more than 330 skilled colleagues across 10 offices in 8 countries. While our shared mission is to help brands and retailers grow, we are equally committed to fostering a strong culture, defined by collaboration, drive, and continuous development. We believe that our culture and ways of working are key to delivering long‑term, meaningful results.

As a part of our team, you can look forward to:

• Skilled colleagues: Collaborate with some of the brightest minds in the industry and be part of an ambitious team with deep expertise across all key digital disciplines.
• Top‑tier clients: Work with some of the biggest brands in the world on solving their most complex and interesting commercial problems.
• Growth journey: Join one of the fastest‑growing marketing and AI consultancies in Europe with the ambition of becoming the best in the world.
• International environment: With 10 offices across 8 countries, you will have the opportunity to collaborate with people from diverse cultures around the world.
• Career acceleration: Get individual career plans to influence your own professional path and contribute to shaping the company’s future.
• Continuous development: A learning culture where people strive to become 1% better every day, supported by advanced training and knowledge sharing.