Finland Senior Performance Marketing Manager

Zeal Network; Helsinki; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

International environment

Ownership and autonomy

€1,500 annual development budget

Unlimited vacation days

WorkFlex abroad support

Job summary

ZEAL Network SE is expanding its Finnish marketing team to drive paid digital campaigns and optimize growth across channels. You will own budget-driven campaigns on Google, Meta, TikTok, YouTube and Display while leveraging data to identify opportunities and improve CAC/ROAS.

The role demands 5+ years in performance marketing, fluency in Finnish and English, and a collaborative, independent work style in a dynamic international environment.

Qualifications

• 5+ years of performance marketing experience within a B2C environment.
• Strong hands-on experience with Google Ads, Meta Ads and TikTok Ads.
• Strong analytical skills and experience using tools such as Google Analytics and platform-specific ad managers.
• Experience managing and optimising significant paid media budgets against performance KPIs.
• Structured, results-oriented and comfortable working independently.
• Strong communication and collaboration skills.
• Fluent Finnish and English, both written and spoken.
• Experience with Display and Affiliate Marketing is a plus.
• Experience working in start-up, new market launch or agency environments is a plus.
• Understanding of how performance marketing works alongside broader brand and offline marketing is a plus.

Responsibilities

• Create, manage and optimise paid digital campaigns across Google, Meta, TikTok, YouTube and Display.
• Own campaign budgets and continuously optimise performance against key business KPIs.
• Analyse campaign results and translate performance data into actionable improvements.
• Plan and run tests across audiences, creatives, channels and campaign setups to identify growth opportunities.
• Explore and launch new performance marketing channels.
• Support the development of tracking, measurement and reporting.
• Coordinate with internal teams, external agencies and partners to deliver campaigns.
• Monitor the Finnish market, competitors and digital marketing trends.

Skills

Performance marketing

Google Ads

Meta Ads

TikTok Ads

Analytics

Budget management

Independence

Communication

Fluent English

Fluent Finnish

Tools

Google Analytics

Google Ads Manager

Meta Ad Manager

TikTok Ads Manager

Job description

ZEAL Network SE is expanding its Finnish marketing team to drive paid digital campaigns and optimize growth across channels. You will own budget-driven campaigns on Google, Meta, TikTok, YouTube and Display while leveraging data to identify opportunities and improve CAC/ROAS.

The role demands 5+ years in performance marketing, fluency in Finnish and English, and a collaborative, independent work style in a dynamic international environment.