Finland Performance Marketing Lead — Paid Media & Growth

ZEAL Network SE; Helsinki; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Annual development budget €1,500

Unlimited vacation days

WorkFlex program

Job summary

ZEAL Network SE in Helsinki is seeking an experienced Senior Performance Marketing Manager to drive the launch, growth and optimisation of paid digital campaigns in Finland across Google, Meta, TikTok, YouTube and Display.

You will own budgets, analyze results, run tests, coordinate with agencies and internal teams, and stay ahead of market trends; fluent Finnish and English required; 5+ years B2C and startup/agency experience a plus.

Qualifications

• 5+ years of performance marketing experience within a B2C environment.
• Strong hands-on experience with Google Ads, Meta Ads and TikTok Ads.
• Strong analytical skills and experience using tools such as Google Analytics and platform-specific ad managers.
• Experience managing and optimising significant paid media budgets against performance KPIs.
• Structured, results-oriented and comfortable working independently.
• Strong communication and collaboration skills.
• Fluent Finnish and English, both written and spoken.
• Experience with Display and Affiliate Marketing is a plus.
• Experience working in start-up, new market launch or agency environments is a plus.
• Understanding of how performance marketing works alongside broader brand and offline marketing is a plus.

Responsibilities

• Create, manage and optimise paid digital campaigns across Google, Meta, TikTok, YouTube and Display.
• Own campaign budgets and continuously optimise performance against key business KPIs.
• Analyse campaign results and translate performance data into actionable improvements.
• Plan and run tests across audiences, creatives, channels and campaign setups to identify growth opportunities.
• Explore and launch new performance marketing channels.
• Support the development of tracking, measurement and reporting.
• Coordinate with internal teams, external agencies and partners to deliver campaigns.
• Monitor the Finnish market, competitors and digital marketing trends.

Skills

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Display Advertising

Affiliate Marketing

Budget Management

A/B Testing

Data-Driven Decision Making

Communication & Collaboration

Job description

ZEAL Network SE in Helsinki is seeking an experienced Senior Performance Marketing Manager to drive the launch, growth and optimisation of paid digital campaigns in Finland across Google, Meta, TikTok, YouTube and Display.

You will own budgets, analyze results, run tests, coordinate with agencies and internal teams, and stay ahead of market trends; fluent Finnish and English required; 5+ years B2C and startup/agency experience a plus.