Finland Senior Growth & Paid Media Lead

Trust in SODA; Helsinki; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Autonomy over campaigns

€1,500 learning and development budget

Unlimited vacation days + 30 days

WorkFlex – abroad work option

International collaboration

Job summary

Trust in SODA is seeking a Senior Performance Marketing Manager to launch and scale paid media in Finland, owning budgets across Google, Meta, TikTok, YouTube and Display. The role blends strategic thinking with hands-on execution in an ambitious international digital business.

You'll lead growth initiatives, optimize investments against KPIs, and collaborate with cross-functional teams to expand our Finnish market presence from Helsinki in a hybrid setup.

Qualifications

• 5+ years of performance marketing experience in a B2C environment.
• Hands-on with Google Ads, Meta Ads and TikTok Ads.
• Strong analytical skills, with experience using Google Analytics and reporting tools.
• Proven experience managing significant paid media budgets and optimising campaigns against commercial performance KPIs.
• A structured, data-driven and results-oriented approach, with the ability to work independently and take ownership.
• Fluency in Finnish and English, both written and spoken.

Responsibilities

• Develop, launch and optimise paid digital campaigns across Google, Meta, TikTok, YouTube and Display.
• Take ownership of campaign budgets, ensuring investment is continuously optimised against key business KPIs.
• Analyse campaign performance and translate data into actionable recommendations to improve results.
• Plan and execute experiments across audiences, creatives, channels and campaign structures to identify new growth opportunities.
• Identify, evaluate and launch additional performance marketing channels.
• Support the development of tracking, measurement frameworks and performance reporting.
• Collaborate with internal stakeholders, external agencies and partners to deliver successful campaigns.
• Monitor the Finnish market, competitor activity and emerging digital marketing trends.

Skills

Performance marketing

Budget management

Data-driven mindset

Independent working

Finnish language

Tools

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Job description

Trust in SODA is seeking a Senior Performance Marketing Manager to launch and scale paid media in Finland, owning budgets across Google, Meta, TikTok, YouTube and Display. The role blends strategic thinking with hands-on execution in an ambitious international digital business.

You'll lead growth initiatives, optimize investments against KPIs, and collaborate with cross-functional teams to expand our Finnish market presence from Helsinki in a hybrid setup.