Senior Performance Marketing Manager (f/m/d)

ZEAL Network SE; Helsinki; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Annual development budget €1,500

Unlimited vacation days

WorkFlex program

Job summary

ZEAL Network SE in Helsinki is seeking an experienced Senior Performance Marketing Manager to drive the launch, growth and optimisation of paid digital campaigns in Finland across Google, Meta, TikTok, YouTube and Display.

You will own budgets, analyze results, run tests, coordinate with agencies and internal teams, and stay ahead of market trends; fluent Finnish and English required; 5+ years B2C and startup/agency experience a plus.

Qualifications

• 5+ years of performance marketing experience within a B2C environment.
• Strong hands-on experience with Google Ads, Meta Ads and TikTok Ads.
• Strong analytical skills and experience using tools such as Google Analytics and platform-specific ad managers.
• Experience managing and optimising significant paid media budgets against performance KPIs.
• Structured, results-oriented and comfortable working independently.
• Strong communication and collaboration skills.
• Fluent Finnish and English, both written and spoken.
• Experience with Display and Affiliate Marketing is a plus.
• Experience working in start-up, new market launch or agency environments is a plus.
• Understanding of how performance marketing works alongside broader brand and offline marketing is a plus.

Responsibilities

• Create, manage and optimise paid digital campaigns across Google, Meta, TikTok, YouTube and Display.
• Own campaign budgets and continuously optimise performance against key business KPIs.
• Analyse campaign results and translate performance data into actionable improvements.
• Plan and run tests across audiences, creatives, channels and campaign setups to identify growth opportunities.
• Explore and launch new performance marketing channels.
• Support the development of tracking, measurement and reporting.
• Coordinate with internal teams, external agencies and partners to deliver campaigns.
• Monitor the Finnish market, competitors and digital marketing trends.

Skills

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Display Advertising

Affiliate Marketing

Budget Management

A/B Testing

Data-Driven Decision Making

Communication & Collaboration

Job description

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.

Our team of 350+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

Purpose

In this role, you will drive the launch, growth and optimisation of paid digital marketing activities in Finland. You’ll manage campaigns and budgets across key performance channels, using data and testing to improve results, identify growth opportunities and scale customer acquisition.

Your Tasks

• Create, manage and optimise paid digital campaigns across Google, Meta, TikTok, YouTube and Display.
• Own campaign budgets and continuously optimise performance against key business KPIs.
• Analyse campaign results and translate performance data into actionable improvements.
• Plan and run tests across audiences, creatives, channels and campaign setups to identify growth opportunities.
• Explore and launch new performance marketing channels.
• Support the development of tracking, measurement and reporting.
• Coordinate with internal teams, external agencies and partners to deliver campaigns.
• Monitor the Finnish market, competitors and digital marketing trends.

What You Offer Us

• 5+ years of performance marketing experience within a B2C environment.
• Strong hands-on experience with Google Ads, Meta Ads and TikTok Ads.
• Strong analytical skills and experience using tools such as Google Analytics and platform-specific ad managers.
• Experience managing and optimising significant paid media budgets against performance KPIs.
• Structured, results-oriented and comfortable working independently.
• Strong communication and collaboration skills.
• Fluent Finnish and English, both written and spoken.
• Experience with Display and Affiliate Marketing is a plus.
• Experience working in start-up, new market launch or agency environments is a plus.
• Understanding of how performance marketing works alongside broader brand and offline marketing is a plus.

What We Offer You

• International working environment where your ideas and contributions can have a real impact.
• A talented and supportive team with plenty of opportunity to take ownership and shape how we work.
• €1,500 annual development budget to support your personal and professional growth.
• A high level of trust and autonomy, giving you the freedom to own your work and make decisions.
• Unlimited vacation days in addition to your yearly 30-day vacation allowance.
• The opportunity to work temporarily from abroad with support through our WorkFlex platform.