Senior Marketing Activation Manager, Nordics (Vita Brands)

Fiskars UK (Vita); Espoo; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Health and wellness programs

Work-life balance

Job summary

Fiskars Group’s Vita Brands division seeks a Senior Marketing Activation Manager, Nordics, to translate global strategies into Nordic-market activation across Finland, Sweden and Norway. You will lead a team of Market Brand Managers and Activation Specialists, balance brand priorities with local needs, and drive retail, eCommerce, and wholesale performance.

The role is hybrid (Stockholm or Espoo) and requires 7+ years in marketing activation, with strong leadership and budget skills.

Qualifications

• 7+ years of experience in marketing activation, brand marketing, or commercial marketing.
• Proven experience managing integrated campaigns across multiple brands or markets.
• Strong understanding of retail, eCommerce, and wholesale channels and their impact on performance.
• Experience managing marketing budgets, measuring campaign effectiveness, and using insights to guide decisions.
• Demonstrated experience leading and developing teams and managing senior cross-functional stakeholders.
• Excellent planning, prioritization, and decision-making skills to balance brand and commercial needs.
• Fluency in English and at least one Nordic language (Finnish, Swedish, or Norwegian).

Responsibilities

• Coordinate marketing activities across brands, markets, and channels to align global priorities with local needs.
• Develop and lead the integrated marketing activation strategy across Nordic markets.
• Translate global brand strategies into local 360° activation plans for market and channel needs.
• Lead and develop Market Brand Managers, Activation Specialists, and Visual Merchandising Specialists.
• Own annual and seasonal campaign planning with calendars and priorities across retail, eCommerce, wholesale, and visual merchandising.
• Oversee budgets and ensure effective allocation of investments across brands and channels.
• Monitor campaign performance (sales, traffic, conversion, ROI) to identify opportunities for improvement.
• Ensure campaigns are delivered on time, within budget, and aligned with global brand guidelines.
• Build strong partnerships with Brand Marketing, Retail, Wholesale, eCommerce, and Merchandising teams.

Skills

Marketing activation

Brand marketing

Campaign management

Budget management

Team leadership

Strategic planning

Fluent English + Nordic languages

Education

Bachelor's degree in Marketing or related field

Job description

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

Senior Marketing Activation Manager, Nordics (Vita Brands)

Vita Brands is part of Fiskars Group and owns curated portfolio of design-led brands united by craftsmanship, material mastery, and enduring desirability.

Our portfolio spans three distinct Brand Houses with a total of 12 brands:

• House of Danish Design - Georg Jensen and Royal Copenhagen
• House of Nordic Design - Iittala, Moomin Arabia, Arabia, Rörstrand, Rogaška and Hackman
• House of British & Irish Design - Waterford, Wedgwood, Royal Doulton and Royal Albert

Together, these brands represent more than 300 years of design heritage while creating the icons of tomorrow. Across categories including porcelain, crystal, glass, silver, stainless steel and fine jewelry, we craft products designed to be collected, gifted, treasured and passed on for generations.

OUR ROLE

As Senior Marketing Activation Manager, Nordics, you will lead marketing activation across our brands in Finland, Sweden, and Norway. You will be responsible for translating global brand strategies into locally relevant marketing strategies, plans, and activities that strengthen brand engagement and drive commercial performance across our own retail and eCommerce channels, as well as wholesale.

Leading a team of Market Brand Managers and Activation Specialists, you will oversee marketing investments, campaign delivery, and performance while establishing effective ways of working across our Nordic organization.

Reporting to our Director of Sales, Nordics, this hybrid role can be based in either Stockholm or Espoo.

WHAT YOU'LL DO

• Working closely with global Brand Marketing and regional commercial teams, you will ensure marketing activities are coordinated across brands, markets, and channels. You will balance global brand priorities with local commercial needs, ensuring campaigns are delivered effectively and achieve measurable results.
• Develop and lead the integrated marketing activation strategy across our Nordic markets
• Translate global brand strategies into local 360° activation plans, tailored to market and channel needs
• Lead and develop Market Brand Managers, Marketing Activation Specialists, and Visual Merchandising Specialists
• Own annual and seasonal campaign planning, coordinating calendars and priorities across retail, eCommerce, wholesale, and visual merchandising
• Oversee marketing activation budgets, ensuring effective allocation of investments across brands and channels
• Monitor campaign performance, including sales, traffic, conversion, and ROI, to identify opportunities for improvement
• Ensure campaigns are delivered on time, within budget, and in line with global brand guidelines
• Build strong partnerships with Brand Marketing, Retail, Wholesale, eCommerce, and Merchandising teams, establishing clear processes and ways of working

WHO YOU ARE

• At least 7 years of experience in marketing activation, brand marketing, or commercial marketing
• Proven experience managing integrated campaigns across multiple brands or markets, ideally within an international organization
• Strong understanding of retail, eCommerce, and wholesale channels, including how marketing activities influence commercial performance
• Experience managing marketing budgets, measuring campaign effectiveness, and using performance insights to guide decisions
• Demonstrated experience leading and developing teams and managing senior cross-functional stakeholders
• Strong planning, prioritization, and decision-making skills, with the ability to balance competing brand and commercial needs
• Fluent in English and at least one Nordic language (Finnish, Swedish, or Norwegian)
• A bachelor's degree or higher in Marketing, Business Administration, or a related field

Last day of application:

2026-11-27

*****

At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

• Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
• Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.
• Work-Life Balance: We understand the need for bal