Nordics Senior Marketing Activation Lead

Fiskars Group; Espoo; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Health and Wellness

Work-Life Balance

Professional Development

Inclusive and Diverse Environment

Recognition and Rewards

Employee Discounts

Job summary

Fiskars Group is seeking a Senior Marketing Activation Manager, Nordics, to translate global brand strategies into locally relevant activation plans across Finland, Sweden and Norway. You will lead a team of Market Brand Managers and Activation Specialists, overseeing budgets, campaigns, and performance across retail, eCommerce, wholesale, and visual merchandising.

This hybrid role can be based in Espoo or Stockholm, reporting to the Director of Sales, Nordics.

Qualifications

• 7+ years of experience in marketing activation, brand marketing, or commercial marketing.
• Experience managing integrated campaigns across multiple brands or markets in an international organization.
• Strong understanding of retail, eCommerce, and wholesale channels and their impact on performance.
• Experience managing marketing budgets and using performance insights to guide decisions.
• Fluent in English and at least one Nordic language (Finnish, Swedish, or Norwegian).
• Demonstrated experience leading and developing teams and managing senior cross‑functional stakeholders.

Responsibilities

• Balance global brand priorities with local commercial needs to deliver campaigns with measurable results.
• Develop and lead the integrated marketing activation strategy across Nordic markets.
• Translate global brand strategies into local 360° activation plans for market and channel needs.
• Lead and develop Market Brand Managers, Activation Specialists, and Visual Merchandising Specialists.
• Own annual and seasonal campaign planning across retail, eCommerce, wholesale, and visual merchandising.
• Oversee marketing activation budgets and investment allocations across brands and channels.
• Monitor campaign performance (sales, traffic, ROl) to identify improvement opportunities.
• Ensure campaigns are delivered on time, within budget, and aligned with global guidelines.
• Build strong partnerships with Brand Marketing, Retail, Wholesale, eCommerce, and Merchandising teams.

Skills

Marketing activation

Brand marketing

Commercial marketing

Team leadership

Budget management

Campaign measurement

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

Fiskars Group is seeking a Senior Marketing Activation Manager, Nordics, to translate global brand strategies into locally relevant activation plans across Finland, Sweden and Norway. You will lead a team of Market Brand Managers and Activation Specialists, overseeing budgets, campaigns, and performance across retail, eCommerce, wholesale, and visual merchandising.

This hybrid role can be based in Espoo or Stockholm, reporting to the Director of Sales, Nordics.