Nordics Marketing Activation Lead (Hybrid)

Fiskars UK (Vita); Espoo; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Health and wellness programs

Work-life balance

Job summary

Fiskars Group’s Vita Brands division seeks a Senior Marketing Activation Manager, Nordics, to translate global strategies into Nordic-market activation across Finland, Sweden and Norway. You will lead a team of Market Brand Managers and Activation Specialists, balance brand priorities with local needs, and drive retail, eCommerce, and wholesale performance.

The role is hybrid (Stockholm or Espoo) and requires 7+ years in marketing activation, with strong leadership and budget skills.

Qualifications

• 7+ years of experience in marketing activation, brand marketing, or commercial marketing.
• Proven experience managing integrated campaigns across multiple brands or markets.
• Strong understanding of retail, eCommerce, and wholesale channels and their impact on performance.
• Experience managing marketing budgets, measuring campaign effectiveness, and using insights to guide decisions.
• Demonstrated experience leading and developing teams and managing senior cross-functional stakeholders.
• Excellent planning, prioritization, and decision-making skills to balance brand and commercial needs.
• Fluency in English and at least one Nordic language (Finnish, Swedish, or Norwegian).

Responsibilities

• Coordinate marketing activities across brands, markets, and channels to align global priorities with local needs.
• Develop and lead the integrated marketing activation strategy across Nordic markets.
• Translate global brand strategies into local 360° activation plans for market and channel needs.
• Lead and develop Market Brand Managers, Activation Specialists, and Visual Merchandising Specialists.
• Own annual and seasonal campaign planning with calendars and priorities across retail, eCommerce, wholesale, and visual merchandising.
• Oversee budgets and ensure effective allocation of investments across brands and channels.
• Monitor campaign performance (sales, traffic, conversion, ROI) to identify opportunities for improvement.
• Ensure campaigns are delivered on time, within budget, and aligned with global brand guidelines.
• Build strong partnerships with Brand Marketing, Retail, Wholesale, eCommerce, and Merchandising teams.

Skills

Marketing activation

Brand marketing

Campaign management

Budget management

Team leadership

Strategic planning

Fluent English + Nordic languages

Education

Bachelor's degree in Marketing or related field

Job description

Fiskars Group’s Vita Brands division seeks a Senior Marketing Activation Manager, Nordics, to translate global strategies into Nordic-market activation across Finland, Sweden and Norway. You will lead a team of Market Brand Managers and Activation Specialists, balance brand priorities with local needs, and drive retail, eCommerce, and wholesale performance.

The role is hybrid (Stockholm or Espoo) and requires 7+ years in marketing activation, with strong leadership and budget skills.