Retail Marketing Manager

Colgate; Helsinki; On-site; EUR 53,000 - 59,000; Full time

Job summary

Colgate-Palmolive is seeking a Retail Marketing Manager in Espoo, Finland. You will drive net sales and market share for core brands, manage the 5Ps, and keep the portfolio aligned to consumer trends.

The role requires 1–3 years in a similar position, strong shopper orientation, and fluency in English and Finnish. You will collaborate cross-functionally, manage budgets, and contribute to Colgate's digital transformation in a fast-paced, international setting.

Qualifications

• 1-3 years of experience in a similar role.
• Shopper and customer oriented.
• Analytical mindset.
• Excellent communicator—internally and with customers.
• Team player with cross-functional collaboration.
• Strong business sense and financial literacy.
• Experience with Nielsen, POS data and Excel is a plus.
• Fluent in English and Finnish.
• University degree in a relevant field is desirable.

Responsibilities

• Drive net sales, profit and market share growth for the category brands.
• Develop, implement and track all aspects of the 5Ps.
• Keep the product portfolio updated with new introductions and optimization based on consumer needs and trends.
• Develop customer and retail environment plans with customer development.
• Create, implement and track brand-relevant trade promotions.
• Manage local A&P budget to maximize ROI.
• Analyze category and product performance as the local expert.
• Lead the digital transformation to engage consumers across the shopper journey.

Skills

Fluent English

Fluent Finnish

Retail marketing

Analytical mindset

Excellent communicator

Team player

Digital savvy

Education

University degree

Tools

Nielsen

POS data

Excel

Job description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Travel Required?: Travel - up to 10% of time

Posting Start Date: 11/9/26

On-site

No Relocation Assistance Offered

Job Number#177108 - Helsinki, Southern Finland, Finland

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location: Espoo, Finland

Reporting to: General Manager

Salary Range : 53100 - 59000

Why Work For Colgate-Palmolive

• The learning & development opportunities: You will refine your commercial mindset and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market functions.

The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.

The global experience: You will have the opportunity to work with global brands, with potential to develop your career internationally.

The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day

The Job Purpose

You will work daily with the world's largest and most popular brands, ensuring they come on the market and consumers can continue to get their favorite products.

An ideal Retail Marketing Manager is passionate about branding and wants to make a real difference by working for a global brand while enticing local consumers. You are able to challenge the status quo, and come up with creative ideas to solve problems. You are a digital savvy person and curious to learn new skills. You will consistently deliver the category and brand objectives, aligned to the overall Division strategy and agreed priorities and support driving our digital transformation.

You need to be open and collaborative. Your flexibility taps into handling dialogues and alignment personally or virtually across different stakeholders.

You have an eye for details - big and small, and work systematically to secure world class quality and delivery in which you take pride.

You need to be proactive and self-motivated to naturally follow up and chase closing of tasks cross functional.

The Main Responsibilities

Drive net sales, profit and share of market growth for the relevant category brands through longer-term strategic and shorter-term tactical actions.

Develop, implement and track all aspects of the 5Ps.

Keeping the product portfolio up to date and relevant with new product introductions and base portfolio optimisation based on consumer needs, market trends and competitive actions.

Develop customer and retail environment specific plans in collaboration with customer development.

Develop, implement and track brand relevant trade marketing promotions.

Responsible for the local A&P budget with focus to maximize ROI for all investments.

Responsible for category and product analysis for the relevant portfolio, being the local expert.

Drive the digital transformation to effectively communicate with consumers and shoppers during the entire shopper journey.

What competencies are we looking for?

1-3 years of experience in a similar role

Shopper and customer oriented.

Analytical mindset

Excellent communicator - internally and with customers

Team player that builds relationships across different organizational levels and functions.

A well developed business mind set and willingness to continuously improve in financial literacy

Experience in Nielsen, POS data and excel is an advantage

Fluent in English and Finnish

Yes - this is truly me:

Ambitious with a strong personal drive.

Strong interpersonal, communication and team building skills to successfully build relationships and secure excellent execution.

Commercial and business common sense.

Effective and self-motivated with high working capacity.

Your education:

University Degree in relevant field is desirable

What we can offer

We can offer a job in an exciting international company where you will be responsible for some of the world's strongest brands. You will have a broad contact surface with many different colleagues, with different competencies.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.