Senior Marketing Activation Manager, Nordics (Vita Brands)

Fiskars Finland (Vita) Oy Ab; Espoo; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Health and Wellness

Work-Life Balance

Professional Development

Inclusive and Diverse Environment

Recognition and Rewards

Employee Discounts

Job summary

Fiskars Group is seeking a Senior Marketing Activation Manager, Nordics, to translate global brand strategies into locally relevant activation plans across Finland, Sweden and Norway. You will lead a team of Market Brand Managers and Activation Specialists, overseeing budgets, campaigns, and performance across retail, eCommerce, wholesale, and visual merchandising.

This hybrid role can be based in Espoo or Stockholm, reporting to the Director of Sales, Nordics.

Qualifications

• 7+ years of experience in marketing activation, brand marketing, or commercial marketing.
• Experience managing integrated campaigns across multiple brands or markets in an international organization.
• Strong understanding of retail, eCommerce, and wholesale channels and their impact on performance.
• Experience managing marketing budgets and using performance insights to guide decisions.
• Fluent in English and at least one Nordic language (Finnish, Swedish, or Norwegian).
• Demonstrated experience leading and developing teams and managing senior cross‑functional stakeholders.

Responsibilities

• Balance global brand priorities with local commercial needs to deliver campaigns with measurable results.
• Develop and lead the integrated marketing activation strategy across Nordic markets.
• Translate global brand strategies into local 360° activation plans for market and channel needs.
• Lead and develop Market Brand Managers, Activation Specialists, and Visual Merchandising Specialists.
• Own annual and seasonal campaign planning across retail, eCommerce, wholesale, and visual merchandising.
• Oversee marketing activation budgets and investment allocations across brands and channels.
• Monitor campaign performance (sales, traffic, ROl) to identify improvement opportunities.
• Ensure campaigns are delivered on time, within budget, and aligned with global guidelines.
• Build strong partnerships with Brand Marketing, Retail, Wholesale, eCommerce, and Merchandising teams.

Skills

Marketing activation

Brand marketing

Commercial marketing

Team leadership

Budget management

Campaign measurement

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday! Senior Marketing Activation Manager, Nordics (Vita Brands) Vita Brands is part of Fiskars Group and owns curated portfolio of design-led brands united by craftsmanship, material mastery, and enduring desirability. Our portfolio spans three distinct Brand Houses with a total of 12 brands: House of Danish Design – Georg Jensen and Royal Copenhagen House of Nordic Design – Iittala, Moomin Arabia, Arabia, Rörstrand, Rogaška and Hackman House of British & Irish Design – Waterford, Wedgwood, Royal Doulton and Royal Albert Together, these brands represent more than 300 years of design heritage while creating the icons of tomorrow. Across categories including porcelain, crystal, glass, silver, stainless steel and fine jewelry, we craft products designed to be collected, gifted, treasured and passed on for generations.

OUR ROLE

As Senior Marketing Activation Manager, Nordics, you will lead marketing activation across our brands in Finland, Sweden, and Norway. You will be responsible for translating global brand strategies into locally relevant marketing strategies, plans, and activities that strengthen brand engagement and drive commercial performance across our own retail and eCommerce channels, as well as wholesale. Leading a team of Market Brand Managers and Activation Specialists, you will oversee marketing investments, campaign delivery, and performance while establishing effective ways of working across our Nordic organization. Reporting to our Director of Sales, Nordics, this hybrid role can be based in either Stockholm or Espoo.

WHAT YOU'LL DO

• You will balance global brand priorities with local commercial needs, ensuring campaigns are delivered effectively and achieve measurable results.
• Develop and lead the integrated marketing activation strategy across our Nordic markets.
• Translate global brand strategies into local 360° activation plans, tailored to market and channel needs.
• Lead and develop Market Brand Managers, Marketing Activation Specialists, and Visual Merchandising Specialists.
• Own annual and seasonal campaign planning, coordinating calendars and priorities across retail, eCommerce, wholesale, and visual merchandising.
• Oversee marketing activation budgets, ensuring effective allocation of investments across brands and channels.
• Monitor campaign performance, including sales, traffic, conversion, and ROI, to identify opportunities for improvement.
• Ensure campaigns are delivered on time, within budget, and in line with global brand guidelines.
• Build strong partnerships with Brand Marketing, Retail, Wholesale, eCommerce, and Merchandising teams, establishing clear processes and ways of working.

WHO YOU ARE

• You are an experienced marketing professional with a strong commercial mindset and a good understanding of how global brands succeed in local markets. You combine strategic thinking with hands‑on execution and know how to bring different teams together around shared priorities. You are a confident people leader who brings structure, clarity, and sound judgement to a complex, multi‑brand environment.
• At least 7 years of experience in marketing activation, brand marketing, or commercial marketing.
• Proven experience managing integrated campaigns across multiple brands or markets, ideally within an international organization.
• Strong understanding of retail, eCommerce, and wholesale channels, including how marketing activities influence commercial performance.
• Experience managing marketing budgets, measuring campaign effectiveness, and using performance insights to guide decisions.
• Demonstrated experience leading and developing teams and managing senior cross‑functional stakeholders.
• Strong planning, prioritization, and decision‑making skills, with the ability to balance competing brand and commercial needs.
• Fluent in English and at least one Nordic language (Finnish, Swedish, or Norwegian).
• A bachelor's degree or higher in Marketing, Business Administration, or a related field.

Last day of application: 2026-11-27

Benefits

• Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
• Health and Wellness: Your well‑being matters to us, no matter where you are. We offer various health and well‑being focused programs and coverage, adapted to the requirements of each region.
• Work‑Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
• Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
• Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
• Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
• Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

***** Pioneering design to make the everyday extraordinary Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design‑driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2025, Fiskars Group’s global net sales were EUR 1.1 billion, and we had approximately 6,600 employees. We have two Business Areas (BA), Vita and Fiskars. BA Vita offers products in the high‑end homeware segment as well as fine branded jewelry. Its desirable brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2025, BA Vita’s reported net sales were EUR 613 million, and it had approximately 5,000 employees. BA Fiskars offers functional innovations in the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2025, BA Fiskars’ net sales were EUR 522 million, and it had approximately 1,300 employees.

Read more: fiskarsgroup.com