Channel Marketing Specialist/Manager-Nodic

UGREEN GROUP LIMITED; Helsinki; Hybrid; EUR 45,000 - 75,000; Full time

Benefits offered by this job

Competitive pay

Hybrid work model

Growth opportunities

Collaborative environment

Global tech leader

Job summary

UGREEN GROUP LIMITED is seeking a Marketing Specialist/Manager to drive Nordic market marketing. You will localize global campaigns, coordinate with HQ, and gather market insights to optimize performance.

The role requires strong English communication, with Swedish/Norwegian a plus, and a hybrid work model in a fast-paced, multicultural environment. You will lead regional activities and ensure brand consistency.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of marketing experience in electronics or IT sectors preferred.
• Proven English communication skills; Swedish/Norwegian a plus.

Responsibilities

• Localize global campaigns for Nordic markets in collaboration with HQ Marketing.
• Act as liaison between Nordic markets and HQ Marketing team.
• Gather local market insights and provide actionable feedback.
• Manage localization of marketing materials and product launches.
• Plan regional marketing activities and influencer collaborations.
• Monitor campaign performance and optimize accordingly.
• Ensure localization aligns with global brand voice.

Skills

Marketing strategy

Project management

Digital marketing

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

CRM tools

Marketing automation

SEO/Analytics

Job description

We are seeking a highly motivated and experienced Marketing Specialist/Manager to drive our marketing efforts across Nordic markets. The ideal candidate will have a deep understanding of the consumer electronics and IT industry, with a proven track record in developing and executing successful marketing strategies. This role requires a creative thinker with excellent communication skills and the ability to work in a fast-paced, multicultural environment.

Responsibilities:

• Collaborate closely with the headquarter’s Marketing team to localize and adapt global brand strategies and campaigns for Nordic markets.
• Act as the key liaison between Nordic markets and the HQ Marketing team, ensuring effective communication, alignment and execution of brand initiatives.
• Gather and analyze local market insights, customer feedback, and team needs, and provide timely and actionable feedback.
• Manage the localization of marketing materials, including digital content, product launches, and promotional campaigns.
• Plan and execute regional marketing activities, such as events, partnerships, and influencer collaborations, to enhance brand visibility and engagement.
• Monitor and report on the performance of localized campaigns, providing insights and recommendations for optimization.
• Ensure all localized marketing efforts are consistent with the global brand voice and messaging.
• Develop and implement localized marketing strategies to promote UGREEN’s products across Nordic markets, ensuring alignment with global brand guidelines.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in marketing, preferably within the NAS (Storage industry), Consumer Electronics or Computer IOT industry.
• Proven experience in West European markets, with a strong understanding of regional consumer behavior and market dynamics.
• Exceptional written and verbal communication skills in English. Proficiency in Swedish, Norwegian is a significant advantage.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and analytics.
• Creative thinker with a data-driven approach to decision-making.
• Ability to work independently and as part of a team in a hybrid work environment.

Preferred Qualifications:

• Fluency in one or more European languages (Swedish, Norwegian, Finnish, Danish).
• Experience with B2B and B2C marketing strategies.
• Familiarity with CRM and marketing automation tools.

What We Offer:

• Competitive salary and benefits package.
• Flexible hybrid work model, allowing you to work from home and the office.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• The chance to be part of a global leader in technology innovation.