Digital Marketing Specialist

Stora Enso

Helsinki

Hybrid

EUR 60.000 - 75.000

Vollzeit

Vor 2 Tagen

Sei unter den ersten Bewerbenden

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Benefits dieser Stelle

Hybrid work options

Flexible working hours

Career growth opportunities

Zusammenfassung

Stora Enso is seeking a Digital Marketing Specialist to drive B2B lead generation and align brand awareness with the sales pipeline in our Wood and Energy units. You will build and optimise digital campaigns, manage automation, and create compelling content across digital channels to engage customers and accelerate growth.

You will collaborate with the Digital engagement team and stakeholders across group functions, translating insights into actions that support commercial success and customer

Qualifikationen

Four+ years in a broad marketing role, preferably B2B international.
Strong understanding of digital channels, tools, and customer needs.
Data-driven, able to translate metrics into actions.
Experience sharing insights to educate the organisation and gain buy-in.
Content creation for websites, social, email, and other channels.
Proven ability to plan and optimise multi-channel campaigns using data.
Hands-on with marketing automation and CRM tools; AI-assisted content is a plus.

Aufgaben

Optimise the digital customer journey using data and insights.
Plan, execute, and optimise multi-channel campaigns with external vendors.
Build and nurture automated email programmes to create opportunities.
Create compelling content for website, social, email, and digital channels.
Improve website SEO and GEO performance to attract high-intent traffic.
Monitor performance and translate data into actionable recommendations.

Kenntnisse

Digital marketing strategy

Campaign management

Content creation

Data-driven decision making

Marketing automation

Lead generation

SEO/GA4 understanding

CRM platforms

Tools

HubSpot

Salesforce

Microsoft Dynamics

Google Analytics 4

Hotjar

Sitecore

LinkedIn Campaign Manager

Google Ads

Jobbeschreibung

Are you a versatile marketer who enjoys connecting brand awareness with sales pipeline growth? We are looking for a proactive, analytical Digital Marketing Specialist to join our team. If you are equally comfortable building email workflows, launching LinkedIn advertising campaigns, and writing compelling GEO-optimised articles, this could be the role for you.

You will lead a broad range of digital marketing initiatives focused on generating high-quality B2B leads to support our marketing and sales teams primarily in Wood and Energy business. Your work will help accelerate growth and build demand for Stora Enso’s products and solutions through data-driven, customer-centric digital marketing.

As a Digital Marketing Specialist, you will develop and optimise digital campaigns, channels, and marketing automation activities, translating insights into actions that support commercial success and deepen customer engagement. Your will be part of our Digital engagement team and collaborate closely with colleagues across Group functions and business areas.

Your key responsibilities

Optimise the digital customer journey: Help to develop and improve our digital marketing ecosystem, using data, technology, and customer insights
Manage multi-channel campaigns : Plan, execute, and optimise digital marketing campaigns across channels with support of external vendors (social, search, web, email and occasionally webinars and other events).
Generate and nurture leads: Build, manage, and optimise automated email marketing and lead-generation programmes that create new business opportunities and strengthen customer engagement.
Create compelling content: Write and coordinate engaging brand-aligned content for our website, social media, email marketing, and other digital channels.
Improve website, SEO, and GEO performance: Continuously develop our marketing related website content and optimise it for search engines and AI-powered discovery to attract high-intent commercial traffic.
Track and improve performance: Monitor campaign and channel effectiveness—from impressions to marketing-qualified leads and turn data into actionable insights and recommendations for the team.

What we are looking for

Minimum of four years of experience in a broad marketing role, ideally in an international B2B environment.
A strong understanding of digital marketing strategies, channels, and tools, and the ability to develop solutions that respond to evolving customer needs and digital behaviours.
A data-driven mindset and the ability to analyse performance metrics, translate data into clear recommendations.
Experience in knowledge sharing, with the confidence to communicate insights that educate the organisation and build stakeholder buy-in.
Strong content creation skills, with the ability to plan, produce, and adapt compelling content for websites, social media, email marketing, and other digital channels.
Proven experience in planning, managing, and optimising the performance of digital channels and multi-channel marketing campaigns using data.
Practical experience with the following tools and platforms:
- Marketing automation and CRM platforms (e.g. HubSpot, Salesforce, and Microsoft Dynamics), including campaign execution, lead nurturing, email marketing, and performance tracking.
- Analytics tools (e.g. Hotjar and Google Analytics 4).
- Content management systems (e.g. Sitecore) for creating, managing, and optimising digital content.
- Paid media platforms (e.g. LinkedIn Campaign Manager and Google Ads).
Hands-on experience using AI-powered tools to improve content creation, campaign optimisation, customer insights, and marketing efficiency, together with sound judgement and a responsible approach to data, quality, and brand integrity.

Excellent written and spoken English. Knowledge of Swedish, Finnish, or German is an advantage.

As a person, you don't get stuck in problems, you're more interested in solving them. Analytical and curious, you enjoy connecting dots, spotting opportunities and turn ideas into action. You thrive in fast-moving environments where priorities evolve, multiple projects run in parallel and collaboration is key. With one foot in strategy and the other in execution, you help turn ambitions into outcomes.

Join the Renewable Materials Company

Stora Enso is a global leader in renewable materials with a strong focus on packaging. Our purpose is to replace non-renewable materials with renewable solutions. Together with our customers, we design and deliver competitive, high-quality packaging materials and solutions, made from fresh and recycled fibers, accelerating the transition to a circular bioeconomy. Stora Enso has approximately 19,000 employees.

This is your chance work at the intersection of sustainability, innovation, and profitability, contributing to digital solutions that deliver impactful business performance. Everyday.

Watch our film: Be part of a nature positive future

Read more about working at Stora Enso: Who we are - Careers | Stora Enso

We offer

You will be part of our diverse working culture which supports you in exploring new perspectives and developing professionally. You will contribute to a more sustainable world, as sustainability and innovation are at the core of our strategy. To keep you going safely, we support your physical and mental well-being.