Omnichannel & Digital Experience Lead

GlaxoSmithKline; Helsinki; On-site; EUR 90,000 - 130,000; Full time

Job summary

GlaxoSmithKline in Helsinki seeks a Digital & Omnichannel Lead to own and continuously improve Finland’s omnichannel framework, customer experience, and related working methods. You will drive local implementation of approved digital and AI capabilities, including configuration, testing, training and communications, while maximizing value from digital investments.

Lead brand teams to design effective customer journeys and campaigns, support and coach capability adoption, and represent Finland in

Qualifications

• Degree or equivalent in a relevant discipline such as business, sales, marketing, digital, communications.
• Experience in commercial digital, omnichannel marketing or sales across Marketing and Sales.
• Experience evaluating global digital solutions for local use and leading implementation, training and adoption.
• Experience aligning with local processes, data, governance and evidence-based adoption.
• Hands-on planning of UATs and documenting findings for readiness.
• Experience delivering training, communications and change interventions for digital tools.
• Collaboration with global product and Digital & Tech teams to meet local needs.
• Genuine interest in applying AI to enhance commercial operations.
• Fluent in English and Finnish (written and spoken).

Responsibilities

• Own and improve Finland’s omnichannel framework and customer experience.
• Lead local implementation of digital and AI capabilities including configuration, testing, launch and training.
• Monitor usage, collect feedback and address adoption barriers.
• Coach brand teams to design customer journeys, engagement plans and campaigns.
• Own commercial digital marketing capabilities and manage relationships with above-country teams.
• Build digital skills through guidance, learning sessions and compliant working practices.
• Represent Finland in Area and global forums for feedback and capability updates.

Skills

Degree or equivalent in a relevant d

Commercial digital omnichannel

Global digital solutions evaluation

Adoption and optimisation leadership

UAT planning and documentation

Training and change interventions

Customer journeys and channels

AI value in commercial ops

English and Finnish fluency

Education

Degree or equivalent in a relevant discipline

Tools

CRM (e.g. Salesforce)

Digital marketing platforms

Job description

GlaxoSmithKline in Helsinki seeks a Digital & Omnichannel Lead to own and continuously improve Finland’s omnichannel framework, customer experience, and related working methods. You will drive local implementation of approved digital and AI capabilities, including configuration, testing, training and communications, while maximizing value from digital investments.

Lead brand teams to design effective customer journeys and campaigns, support and coach capability adoption, and represent Finland in