Vaccines Digital Campaigns & Omnichannel Lead

GSK; Helsinki; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

Healthcare

Pension plan

Shares & savings

Job summary

GSK is seeking a Vaccines Digital Specialist in Finland to plan, create, and manage digital content and campaigns, including paid advertising and email marketing. You will lead disease awareness campaigns and collaborate with commercial operations for omnichannel execution.

You will ensure best-in-class customer experiences across digital channels while complying with industry regulations and delivering measurable outcomes. The role supports hybrid working arrangements and company benefits.

Qualifications

• Experience in pharmaceutical and digital marketing.
• Experience with pharmaceutical and omnichannel execution of content and user journeys.
• Hands-on experience of content development and copy approval such as Content Lab.

Responsibilities

• Digital content Creation and Management: Plan & create engaging and brand-aligned digital content across visuals, videos, infographics, and written materials.
• Digital Campaign / User Journey Management: Plan, create, and manage digital campaigns including paid advertising and email marketing; ensure campaigns meet budgets and KPIs.
• Analytics and Reporting: Utilize analytics tools to measure and report performance of digital marketing activities.
• Compliance and Best Practices: Ensure all digital marketing activities comply with industry regulations and company policies and adopt best practices.
• Disease awareness campaigns for consumer awareness.
• Work with omnichannel teams to deliver effective vaccine campaigns.

Skills

Pharma marketing

Omnichannel execution

Content development

Job description

GSK is seeking a Vaccines Digital Specialist in Finland to plan, create, and manage digital content and campaigns, including paid advertising and email marketing. You will lead disease awareness campaigns and collaborate with commercial operations for omnichannel execution.

You will ensure best-in-class customer experiences across digital channels while complying with industry regulations and delivering measurable outcomes. The role supports hybrid working arrangements and company benefits.