Global Digital Marketing Manager

upm; Helsinki; On-site; EUR 90,000 - 120,000; Full time

Job summary

UPM is seeking a Manager, Digital Marketing, Global to shape our data-driven marketing ecosystem from strategy to execution. You will connect martech, analytics, content, and customer journeys to drive measurable business impact across regions.

Located in Helsinki, Finland, with global scope, you will lead marketing automation, website development, and paid media initiatives, partnering with stakeholders and external partners to enable growth and demand generation.

Qualifications

• Minimum of seven years in digital marketing.
• University degree in a relevant field.
• Experience with digital marketing technologies, CRM and/or marketing automation platforms.
• Strong understanding of digital channels, customer journeys and performance-driven marketing.
• Ability to use data and analytics to generate insights and support decision-making.
• Experience managing websites, digital content or online customer experiences.
• Knowledge of paid media, SEO, SEM and digital marketing measurement.
• Strong English language skills; German language skills are an advantage.

Responsibilities

• Define and drive the data driven digital marketing strategy and roadmap, aligned with global commercial and brand objectives.
• Collaborate with internal stakeholders and lead external partners to deliver effective digital marketing solutions and reliable technical execution.
• Own and develop the marketing technology ecosystem, including marketing automation, website design and development, paid media and related digital tools.
• Ensure reliable integration and data flow across marketing systems to support informed decision-making.
• Lead website strategy, content structure and platform development to support customer journeys and strengthen demand generation.
• Manage marketing automation programs and digital customer journeys to support engagement, lead generation and business growth.
• Define and oversee paid digital advertising activities across SEO, SEM and paid social channels, including budget management.
• Turn website, campaign and channel data into clear, actionable insights that help improve marketing performance.
• Ensure clean, dependable marketing data and contribute market and performance insights that support commercial strategy and decision-making.

Skills

Digital marketing

Marketing automation

CRM systems

Analytics

Website management

Paid media

SEO/SEM

English

Education

University degree

Tools

Marketing automation tools

CRM platforms

Job description

UPM is seeking a Manager, Digital Marketing, Global to shape our data-driven marketing ecosystem from strategy to execution. You will connect martech, analytics, content, and customer journeys to drive measurable business impact across regions.

Located in Helsinki, Finland, with global scope, you will lead marketing automation, website development, and paid media initiatives, partnering with stakeholders and external partners to enable growth and demand generation.