Nordic Digital Acquisition Growth Lead

Fortum; Espoo; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Flexible hours

Job summary

Fortum is seeking a Digital Sales Lead for New Acquisitions to own and drive profitable acquisition growth across digital channels in the Nordic markets. You will translate business objectives into customer journeys, personalization initiatives, AI-enabled use cases, and digital development priorities, while leading cross-functional initiatives to optimize sales performance and the customer experience.

The role emphasizes commercial ownership, end-to-end acquisition journeys, and leveraging

Qualifications

• 5+ years experience in eCommerce, Digital Sales, Growth, or Digital Business.
• Proven experience driving online sales and acquisition growth.
• Strong commercial ownership mindset and P&L understanding.
• Experience working with digital customer journeys and funnel optimization.
• Experience leading cross-functional development initiatives.
• Strong analytical and business prioritization skills.

Responsibilities

• Commercial Ownership: accountable for digital acquisition sales performance across Nordic markets; own targets, forecasts and performance monitoring; develop and execute growth roadmap; ensure profitable growth.
• Acquisition Journey Ownership: own end-to-end acquisition journey from first visit to sale; define requirements for acquisition-related journeys; identify friction and growth opportunities across funnels; launch new products/offers within digital flows.
• Personalization & AI Use Cases: prioritize acquisition-related personalization initiatives; define commercial use cases for segmentation, real-time targeting and next-best-action; identify AI opportunities to improve performance, relevance and conversion.
• Digital Sales Development: act as business owner for acquisition-related digital development; translate needs into actionable roadmap; lead cross-functional initiatives to improve sales performance and customer experience; ensure continuous improvement across channels.
• Stakeholder Leadership: coordinate priorities across Marketing, IT, Product, Analytics, CRO, CRM and Development; lead initiatives without formal people management; align around commercial priorities and growth objectives.

Job description

Fortum is seeking a Digital Sales Lead for New Acquisitions to own and drive profitable acquisition growth across digital channels in the Nordic markets. You will translate business objectives into customer journeys, personalization initiatives, AI-enabled use cases, and digital development priorities, while leading cross-functional initiatives to optimize sales performance and the customer experience.

The role emphasizes commercial ownership, end-to-end acquisition journeys, and leveraging