Senior Marketing Manager – Finland (CRM & Content)

Trust In SODA; Helsinki; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work in Helsinki

Ownership & autonomy

Grow Finnish market

Varied CRM/content role

Direct impact on subscribers

Job summary

Trust In SODA in Helsinki is seeking a Senior Marketing Manager to own CRM, content and customer engagement for the Finnish market. You will drive lifecycle campaigns, build automation and manage content partners.

This hands-on role offers hybrid work from Helsinki coworking spaces, with strong ownership, cross-channel collaboration and clear impact on subscriber growth.

Qualifications

• 5+ years of B2C marketing experience with hands-on CRM/lifecycle ownership.
• Proven experience building and managing CRM campaigns and automations.
• Commercial mindset with track record of growth in subscriber base or revenue.
• Experience managing external agencies and multi-agency content workflows.
• Experience with creators/influencers is a plus.

Responsibilities

• Own the CRM and lifecycle journey from awareness to retention.
• Build and manage CRM automations and campaigns.
• Use CRM as a growth lever to drive subscriber growth and revenue.
• Manage the content pipeline and coordinate production with agencies.
• Brief and QA external agencies and content partners.
• Manage creators, influencers, and social activities for the Finnish market.
• Create and QA Finnish customer-facing content.
• Oversee multiple parallel workstreams across CRM, content, and social.

Skills

CRM ownership

Content management

Influencer marketing

Finnish copywriting

Cross-channel execution

Tools

CRM tools

Job description

Senior Marketing Manager – Finland (CRM & Content)

What happens when you’re not just creating marketing campaigns, but taking ownership of how

customers move from their first purchase to becoming loyal subscribers? That’s exactly what this role is about.

Our client is an established, internationally operating digital company with successful online

business models and a strong focus on product, technology and innovation. They are now growing their presence in the Finnish market — and this is where you come in.

As a Senior Marketing Manager, you will take ownership across CRM, content and customer

engagement. You’ll drive the customer lifecycle, converting single-ticket buyers into subscribers and supporting retention, while coordinating content agencies, creators, influencers and social channels. This is a hands‑on role with significant ownership for someone who enjoys execution as much as strategy.

• Hybrid working from co-working space in Helsinki
• High level of ownership, autonomy and responsibility
• Opportunity to help grow a new business in the Finnish market
• Varied role across CRM, content, social and creator marketing
• Direct commercial impact on subscriber growth and retention

Your responsibilities

• Own the CRM and lifecycle journey, from converting single-ticket buyers into subscribers through to retention
• Build and manage CRM automations and campaigns
• Use CRM as a commercial growth lever, focusing on subscriber growth, conversion and revenue
• Manage the content pipeline, coordinating production and adaptation agencies
• Brief and quality‑check external agencies and content partners
• Manage creators and influencers, including briefing, contracting and performance follow‑up
• Own social media and community activity for the Finnish market
• Create and QA Finnish customer‑facing content
• Manage multiple parallel workstreams across CRM, content and social

Your profile

• 5+ years of B2C marketing experience, ideally with hands‑on CRM/lifecycle ownership
• Proven experience building and managing CRM campaigns and automations
• Commercial mindset with a track record of driving subscriber growth, conversion or revenue
• Experience managing external agencies and multi‑agency content workflows
• Experience with creators and/or influencers
• Strong Finnish copywriting and customer communication skills
• Experience with social media and community management
• Structured, proactive and comfortable working independently across multiple workstreams
• Hands‑on executor who enjoys building campaigns, not just developing strategy

If you want to do more than develop marketing strategies and instead own execution and directly

drive customer and subscriber growth, this role gives you the opportunity to make a real impact while helping build the Finnish business.