Omnichannel & Digital Manager

GlaxoSmithKline; Helsinki; On-site; EUR 90,000 - 130,000; Full time

Job summary

GlaxoSmithKline in Helsinki seeks a Digital & Omnichannel Lead to own and continuously improve Finland’s omnichannel framework, customer experience, and related working methods. You will drive local implementation of approved digital and AI capabilities, including configuration, testing, training and communications, while maximizing value from digital investments.

Lead brand teams to design effective customer journeys and campaigns, support and coach capability adoption, and represent Finland in

Qualifications

• Degree or equivalent in a relevant discipline such as business, sales, marketing, digital, communications.
• Experience in commercial digital, omnichannel marketing or sales across Marketing and Sales.
• Experience evaluating global digital solutions for local use and leading implementation, training and adoption.
• Experience aligning with local processes, data, governance and evidence-based adoption.
• Hands-on planning of UATs and documenting findings for readiness.
• Experience delivering training, communications and change interventions for digital tools.
• Collaboration with global product and Digital & Tech teams to meet local needs.
• Genuine interest in applying AI to enhance commercial operations.
• Fluent in English and Finnish (written and spoken).

Responsibilities

• Own and improve Finland’s omnichannel framework and customer experience.
• Lead local implementation of digital and AI capabilities including configuration, testing, launch and training.
• Monitor usage, collect feedback and address adoption barriers.
• Coach brand teams to design customer journeys, engagement plans and campaigns.
• Own commercial digital marketing capabilities and manage relationships with above-country teams.
• Build digital skills through guidance, learning sessions and compliant working practices.
• Represent Finland in Area and global forums for feedback and capability updates.

Skills

Degree or equivalent in a relevant d

Commercial digital omnichannel

Global digital solutions evaluation

Adoption and optimisation leadership

UAT planning and documentation

Training and change interventions

Customer journeys and channels

AI value in commercial ops

English and Finnish fluency

Education

Degree or equivalent in a relevant discipline

Tools

CRM (e.g. Salesforce)

Digital marketing platforms

Job description

In this role you will Own and continuously improve Finland’s omnichannel framework, ways of working and customer experience

Lead local implementation and adoption of approved digital and AI capabilities, including local configuration, testing, launch, training and communications. Monitor usage, collect feedback and address adoption barriers and work with business leaders to maximize value from digital and AI investments.

Support and coach brand teams to design effective customer journeys, engagement plans and campaigns.

Own commercial digital marketing capabilities and manage the operational relationships with above-country digital marketing teams.

Build digital and AI skills through practical guidance, learning sessions and responsible, compliant ways of working.

Represent Finland in Area and global forums, sharing business needs, feedback, best practices and capability updates.

Why you?

We are looking for professionals with these required skills to achieve our goals.

Basic Qualifications & Skills

• Degree or equivalent in a relevant discipline such as business, sales, marketing, digital, communications


• Experience in commercial digital, omnichannel marketing or sales, ideally spanning both Marketing and Sales


• Experience in evaluating global digital solutions for local use and leading implementation, training, adoption and optimisation


• Experience in assessing fit with local processes, user needs, data and governance, and making evidence-based adoption recommendations


• Previous hands on experience in planning business UATs, documenting findings and supporting launch readiness


• Experience delivering training, communications and change interventions that embed new digital tools in Sales and Marketing


• Experience partnering with (global) product and Digital & Tech teams to define local needs and influence enhancements, supported by practical knowledge of customer journeys, channels, content, consent, web ecosystems and performance optimisation


• Genuine interest in exploring how AI can most bring value to commercial operations


• Fluent in English and Finnish both written and spoken

Preferred Qualifications & Skills

• Strong experience in pharmaceutical or another highly regulated omnichannel, digital marketing, customer experience or commercial transformation environment


• Certifications in CRM, digital marketing or similar (e.g. Veeva Vault, Salesforce Marketing Cloud)


• Project management certifications e.g. Scrum or agile

Closing Date for Applications – 28th September 2026 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert.

At GSK, we have bold ambitions for patients, aiming to positively impact the health of 2.5 billion people by the end of the decade.

Our R&D focuses on discovering and delivering vaccines and medicines, combining our understanding of the immune system with cutting‑edge technology to transform people’s lives.

GSK fosters a culture ambitious for patients, accountable for impact, and committed to doing the right thing, making sure that we focus our efforts on accelerating significant assets that meet patients’ needs and have the highest probability of success.

We’re uniting science, technology, and talent to get ahead of disease together.

Find out more: Our approach to R&D.

Skills AI Enablement, Business Development, Business Growth, Business Strategies, Change Management, Customer Engagement, Data to Insights, Digital Fluency, Digital Marketing, Omnichannel Strategy, Scientific Literacy, User Experience Planning

Finnish Salary Range

Finnish Salary Range: EUR 63,975 to EUR 106,625The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most.

Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at [e-mail] where you can also request a call.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive.

We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be.

A place where they can keep growing and look after their wellbeing.

So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Find out more on our career site.