Vaccines Digital Specialist

GSK; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

Healthcare

Pension plan

Shares & savings

Job summary

GSK is seeking a Vaccines Digital Specialist in Finland to plan, create, and manage digital content and campaigns, including paid advertising and email marketing. You will lead disease awareness campaigns and collaborate with commercial operations for omnichannel execution.

You will ensure best-in-class customer experiences across digital channels while complying with industry regulations and delivering measurable outcomes. The role supports hybrid working arrangements and company benefits.

Qualifications

• Experience in pharmaceutical and digital marketing.
• Experience with pharmaceutical and omnichannel execution of content and user journeys.
• Hands-on experience of content development and copy approval such as Content Lab.

Responsibilities

• Digital content Creation and Management: Plan & create engaging and brand-aligned digital content across visuals, videos, infographics, and written materials.
• Digital Campaign / User Journey Management: Plan, create, and manage digital campaigns including paid advertising and email marketing; ensure campaigns meet budgets and KPIs.
• Analytics and Reporting: Utilize analytics tools to measure and report performance of digital marketing activities.
• Compliance and Best Practices: Ensure all digital marketing activities comply with industry regulations and company policies and adopt best practices.
• Disease awareness campaigns for consumer awareness.
• Work with omnichannel teams to deliver effective vaccine campaigns.

Skills

Pharma marketing

Omnichannel execution

Content development

Job description

In your role as a Vaccines Digital Specialist, you will be responsible for planning, creating, and managing digital content and campaigns, including paid advertising and email marketing. You will also responsible for disease awareness campaign planning and execution to support vaccine strategy. The role involves ensuring campaigns meet performance goals, compliance with industry regulations, and delivering a best-in-class customer experience across digital channels while collaborating with commercial operations for omnichannel execution.

Job Purpose

Lead omnichannel & digital marketing activities across channels to drive Vaccines strategy Ensure best-in-class customer experience in our digital channels Work together with the commercial operations team to implement best practice omnichannel platforms and ways of working

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included.

We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

In this role you will...

Digital content Creation and Management

• Plan & create engaging and brand-aligned digital content, including visuals, videos, infographics, and written materials

Digital Campaign / User Journey Management:

• Plan, create, and manage digital campaigns, including paid digital advertising, email marketing, 3rd party digital marketing
• Ensure seasonal campaigns are run on time & budget to support the business and maximize the impact of annual events
• Monitor and optimize campaigns for performance, ensuring they meet KPIs and ROI targets

Analytics and Reporting:

• Utilize analytics tools to measure and report on the performance of digital marketing activities

Compliance and Best Practices:

• Ensure all digital marketing activities comply with industry regulations and company policies
• Implement best practices in digital marketing to maintain high standards of quality and effectiveness

Disease awareness campaigns

Consumer campaigns for awareness

Why you?

Basic Qualifications & Skills:

• We are looking for professionals with these required skills to achieve our goals: Experience in pharmaceutical and digital marketing Experience with pharmaceutical and omnichannel execution of content and user journeys Hands-on experience of content development and copy approval such as Content Lab

Preferred Qualifications & Skills:

• Please note the following skills are not necessary, just preferred, if you do not have them, please still apply: English and Finnish language is essential Swedish language would be beneficial Consumer marketing awareness campaign experience

Closing Date for Applications – Wednesday 19th August 2026

At GSK, we have bold ambitions for patients, aiming to positively impact the health of 2.5 billion people by the end of the decade. Our R&D focuses on discovering and delivering vaccines and medicines, combining our understanding of the immune system with cutting-edge technology to transform people’s lives.GSK fosters a culture ambitious for patients, accountable for impact, and committed to doing the right thing, making sure that we focus our efforts on accelerating significant assets that meet patients’ needs and have the highest probability of success. We’re uniting science, technology, and talent to get ahead of disease together.

Find out more: Our approach to R&D.

Experience in pharmaceutical and digital marketing, Experience with pharmaceutical and omnichannel execution of content and user journeys, Hands-on experience of content development and copy approval such as Content Lab