Senior Product Manager – Finland (Launch & Growth)

Trust In SODA; Helsinki; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

30 days annual leave

Unlimited vacation

Hybrid work

Learning budget

Mobility allowance

Bike leasing

Pension scheme

WellPass benefit

Autonomy

Build new business

Intl Collaboration

Job summary

Trust In SODA is seeking a Senior Product Manager for Finland to own the Finnish product end-to-end from concept to launch and growth in a new market.

You will lead discovery, define strategy focusing on acquisition, retention and subscription growth, and collaborate with Engineering, UX/UI, Legal, Marketing and Payments to deliver scalable product experiences.

This hybrid role offers autonomy, a cross-border team, and the opportunity to build a new digital business from the ground up.

Qualifications

• Several years of experience in Senior Product Management, ideally owning a digital consumer or D2C product end-to-end.
• Proven experience launching or scaling a digital product in a new market or geography.
• Hands-on experience in a regulated digital environment such as payments, fintech, gambling/iGaming or a similar industry.
• Strong payments experience and a good understanding of digital payment journeys and related requirements.
• Strong commercial understanding, including conversion, retention, ARPU, active users/subscribers, CAC and LTV.
• Strong discovery skills and a data-driven approach to product development.
• Experience owning roadmaps, prioritisation and backlogs in an agile environment.
• Comfortable working closely with Engineering and Tech Leads, including experience with APIs and shared platforms.

Responsibilities

• Own the Finnish product end‑to‑end — from the landing page and customer journey through to individual product features.
• Lead the product from discovery and initial concept through launch, optimisation and further growth.
• Develop a product strategy focused not only on acquisition and conversion, but also on retention and subscription growth.
• Define and establish the right product KPIs together with the Country Manager and wider team.
• Understand customer needs through user research, data analysis, market insights and competitor analysis.
• Own the roadmap, prioritisation and backlog and make clear trade‑offs between speed, scalability and customer value.
• Work closely with Engineering and UX/UI to turn ideas into simple, compelling and scalable product experiences.
• Collaborate with Legal & Compliance, Commercial, Marketing/CRM, Payments and other stakeholders to ensure the product can launch successfully within a regulated environment.
• Identify blockers early and take ownership of getting them resolved.
• Help bring the product onto a shared technology platform and work with APIs and wider group infrastructure.
• Shape the full e‑commerce and payments experience, including purchasing, accounts and subscription journeys.

Skills

Senior PM experience

Digital product

New market launch

Payments experience

Commercial metrics

Discovery & data-driven

Agile roadmaps

Stakeholder management

Tools

APIs

Payment platforms

Job description

Senior Product Manager – Finland (Launch & Growth)

What happens when you’re given the opportunity to build a completely new digital business for an entire market — and own the product from the very first idea through to launch and growth? That’s exactly what this role is about.

Our client is an established, internationally operating digital company with successful online business models and a strong focus on technology, product and innovation. They are now launching a new business in Finland, built around an exciting prize concept featuring Finnish summer houses and villas, with a particular focus on Lapland.

The launch is only the beginning. A key part of your role will be to build a product that goes beyond one-time purchases and creates long‑term customer relationships. Turning buyers into subscribers, improving retention and building a compelling customer lifecycle will be at the heart of your product strategy.

Benefits

• 30 days of annual leave plus unlimited additional vacation days
• Hybrid working and workation opportunities
• €1,500 annual learning and development budget
• €30 monthly mobility allowance plus bike leasing
• Company pension scheme
• EGYM WELLPASS for €25 employee contribution per month
• A high level of trust, autonomy and freedom to make decisions
• The opportunity to build a completely new business and product from the ground up
• Close collaboration with an international Product and Tech organisation

Your responsibilities

• Own the Finnish product end‑to‑end — from the landing page and customer journey through to individual product features
• Lead the product from discovery and initial concept through launch, optimisation and further growth
• Develop a product strategy focused not only on acquisition and conversion, but also on retention and subscription growth
• Define and establish the right product KPIs together with the Country Manager and wider team
• Understand customer needs through user research, data analysis, market insights and competitor analysis
• Own the roadmap, prioritisation and backlog and make clear trade‑offs between speed, scalability and customer value
• Work closely with Engineering and UX/UI to turn ideas into simple, compelling and scalable product experiences
• Collaborate with Legal & Compliance, Commercial, Marketing/CRM, Payments and other stakeholders to ensure the product can launch successfully within a regulated environment
• Identify blockers early and take ownership of getting them resolved
• Help bring the product onto a shared technology platform and work with APIs and wider group infrastructure
• Shape the full e‑commerce and payments experience, including purchasing, accounts and subscription journeys

Your profile

• Several years of experience in Senior Product Management, ideally owning a digital consumer or D2C product end‑to‑end
• Proven experience launching or scaling a digital product in a new market or geography
• Hands‑on experience in a regulated digital environment such as payments, fintech, gambling/iGaming or a similar industry
• Strong payments experience and a good understanding of digital payment journeys and related requirements
• Strong commercial understanding, including conversion, retention, ARPU, active users/subscribers, CAC and LTV
• Strong discovery skills and a data‑driven approach to product development
• Experience owning roadmaps, prioritisation and backlogs in an agile environment
• Comfortable working closely with Engineering and Tech Leads, including experience with APIs and shared platforms
• Confident managing stakeholders across Legal & Compliance, Commercial, Marketing, Payments and Engineering

If you’re looking for a role where you don’t simply manage an existing product, but have the opportunity to build a new digital business from the ground up, this is a chance to have a real impact. You’ll own the product, shape the strategy, work closely with an international team and help define what success looks like in the Finnish market.