AI-Driven Sales Ops Lead: Lead Gen & CRM (Helsinki)

Haypoint; Helsinki; On-site; EUR 21,000 - 28,000; Full time

Job summary

Haypoint is a Finland-based growth-stage SaaS company that operates across Europe, empowering technology-driven portfolio companies with lead generation and sales development. The Sales Operations Lead will head the Data & Operations team, overseeing lead generation, CRM systems, and automation to support 15+ portfolio companies.

You will collaborate with the Head of M&A on market sizing and ICP development, and help onboard new portfolio companies with a clear sales direction.

Qualifications

• 1–3 years in sales operations, lead gen, GTM or similar, with tangible results
• AI-first approach: connects AI to tools via APIs, CLI or MCP
• Experience with lead gen and data enrichment tools like Clay, Cognism or Apollo
• Experience with CRM systems (Notion, HubSpot, Pipedrive) or similar
• Experience with no-code automation (n8n, Make, Zapier) and strong Excel/PowerPoint skills
• Comfortable presenting to founders and collaborating with sales leads
• Leadership experience or potential to lead a team
• Based in Helsinki area or willing to travel to the office as described

Responsibilities

• Lead generation across our portfolio and optimize outreach methods and tools
• Own CRM, automations, and data workflows to keep data clean and teams aligned
• Support bringing new portfolio companies with market sizing and ICP work, and help kick-off of new sales efforts
• Experiment with AI tools and automation, bringing successful approaches into operations

Skills

Lead generation

CRM management

No-code automation

Excel

PowerPoint

Client-facing

Team leadership

Travel willingness

AI-first mindset

Tools

Clay

Cognism

Apollo

Notion

HubSpot

Pipedrive

n8n

Make

Zapier

GitHub

Job description

Haypoint is a Finland-based growth-stage SaaS company that operates across Europe, empowering technology-driven portfolio companies with lead generation and sales development. The Sales Operations Lead will head the Data & Operations team, overseeing lead generation, CRM systems, and automation to support 15+ portfolio companies.

You will collaborate with the Head of M&A on market sizing and ICP development, and help onboard new portfolio companies with a clear sales direction.