Sales Operations Lead

Haypoint; Helsinki; On-site; EUR 21,000 - 28,000; Full time

Job summary

Haypoint is a Finland-based growth-stage SaaS company that operates across Europe, empowering technology-driven portfolio companies with lead generation and sales development. The Sales Operations Lead will head the Data & Operations team, overseeing lead generation, CRM systems, and automation to support 15+ portfolio companies.

You will collaborate with the Head of M&A on market sizing and ICP development, and help onboard new portfolio companies with a clear sales direction.

Qualifications

• 1–3 years in sales operations, lead gen, GTM or similar, with tangible results
• AI-first approach: connects AI to tools via APIs, CLI or MCP
• Experience with lead gen and data enrichment tools like Clay, Cognism or Apollo
• Experience with CRM systems (Notion, HubSpot, Pipedrive) or similar
• Experience with no-code automation (n8n, Make, Zapier) and strong Excel/PowerPoint skills
• Comfortable presenting to founders and collaborating with sales leads
• Leadership experience or potential to lead a team
• Based in Helsinki area or willing to travel to the office as described

Responsibilities

• Lead generation across our portfolio and optimize outreach methods and tools
• Own CRM, automations, and data workflows to keep data clean and teams aligned
• Support bringing new portfolio companies with market sizing and ICP work, and help kick-off of new sales efforts
• Experiment with AI tools and automation, bringing successful approaches into operations

Skills

Lead generation

CRM management

No-code automation

Excel

PowerPoint

Client-facing

Team leadership

Travel willingness

AI-first mindset

Tools

Clay

Cognism

Apollo

Notion

HubSpot

Pipedrive

n8n

Make

Zapier

GitHub

Job description

Every sales call starts with a list, a CRM and a system that works. In this role, you own all three. You’ll lead our Data & Operations team, build the lead generation and sales systems that the sales teams of 15+ companies depend on, and help bring new companies into Haypoint.

Haypoint is a Finnish growth-stage company in the SaaS sector. We support technology-driven portfolio companies across Europe in customer acquisition and sales development, and we run their sales from first outreach to closing and onboarding. Our portfolio includes companies such as Vello, Askem, and Applixure. We’re an international team of around 50 people, and we’re growing fast. Now we’re hiring a Sales Operations Lead to take over and develop our Data & Operations team.

At a glance

• Role: Sales Operations Lead, leading the Data & Operations team
• Location: Helsinki office (Kuortaneenkatu 2). You’re required to be in the office several days each month, for example for portfolio company kick-offs, and we’d like to see you there every week
• Hours: 100-160 hours per month, optimal full-time
• Salary: 15€-20€/hour, based on your experience
• Languages: English (working language). Finnish is not required, any other language is a plus

What this role is

You lead our Data & Operations team. Your main responsibility is lead generation and sales operations, and helping bring in new portfolio companies is a real part of the role too.

What you’ll do

• Lead generation: manage and lead lead generation across our portfolio. The sales teams depend on you for the right people to call. This includes doing requests end-to-end yourself, leading the team, sparring with the sales team leads, and actively improving our methods, processes and tools
• Sales operations and CRM: own the CRMs, the automations and the systems that connect our tools, so the data is clean, the workflows run, and the teams can trust what they see. You’re the person everyone goes to with questions, and you onboard new people
• New portfolio companies: where possible, support bringing new companies to Haypoint. You can work with our Head of M&A on market sizing, ICP development and competitor analyses, and help present them to founders. Once a company has joined, you can support the kick-off and getting its sales team started with the first leads and a clear direction
• Across the role: keep testing new AI, lead generation and automation tools, and bring what works into how we operate

Who we’re looking for

The tools matter, but the mindset matters more. We’re looking for someone who:

• Keeps improving the systems. You don’t sit still. You see something that could work better, question how we do it today, and fix it
• Doesn’t get stuck. There will be a lot of problems and roadblocks, many without a ready answer. You find a way around them, or build one
• Takes ownership. Your work has a big impact on the results of the sales teams and our portfolio companies, positive and negative. You take responsibility and are accountable for the outcome

We work AI-first, and lead generation, sales tools and automations keep changing, so we expect you to stay on top of that and to come up with new things to test that you believe will make a difference. We work with 15+ portfolio companies across Europe, each selling different software to different buyers, so you get a lot of exposure. Do the job well and you’ll see your work turn into more booked meetings, more closed deals, and growth for our portfolio companies.

What we expect from you

• 1–3 years of experience in sales operations, lead generation, GTM or a similar role, with real results to show
• An AI-first way of working: you connect AI to other tools through APIs, CLI and MCP
• Experience with lead generation and data enrichment tools, such as Clay, Cognism or Apollo
• Experience with CRM systems, such as Notion, HubSpot or Pipedrive
• Experience with no-code automation, such as n8n, Make or Zapier
• Strong Excel and PowerPoint skills
• Confident in client-facing work: you present to founders and work as an equal partner to the sales team leads
• Experience guiding others, formally or informally, and the wish to lead a team
• Based in the Helsinki area, or able to travel to the office as described above

It’s a plus if you have

• Experience with GitHub and version control
• Experience working with startups or SaaS companies
• Experience in a multi-client environment, such as an agency or consultancy, where you work for several clients at once

Working at Haypoint

What unites us is an interest in the startup environment and the drive to keep getting better. We’re a small team with low hierarchy, so you get a lot of responsibility early on and your ideas are heard. Nobody here hands you a ready-made to-do list. We expect you to spot opportunities and run with them. You get a thorough handover from the person currently running the team, and we work with you closely in the beginning.

Our process

• Application review: we read your answers and work examples as they come in
• Interview: 45 min interview; getting to know you, your background and your skills & how you’d work with the team

We review applications as they come in and may close early once we find the right person, so don’t wait.

Questions about the role: Koen Smits, [e-mail], trouble with the form: [e-mail]