Senior Fleet Strategy & Growth Lead – Spain

BrainRPO; Barcelona; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

BrainRPO is partnering with a leading automotive client to appoint a Fleet Manager who will lead the Fleet & B2B business across Spain. The role requires strategic thinking to shape pricing, channels and profitability, and to drive growth with key customers and partners across renting and leasing markets.

The ideal candidate has 10+ years in Fleet/B2B, deep market knowledge, and a proven ability to translate opportunities into actionable commercial plans.

Qualifications

• 10+ years of experience in automotive Fleet/B2B environments.
• Experience defining and implementing Fleet commercial strategies and pricing.
• Strong leadership, negotiation skills and cross-functional coordination.

Responsabilités

• Define and execute the Fleet sales strategy and annual business plan across Spain.
• Identify priority channels, customer segments and business opportunities.
• Define pricing strategies, discount structures and commercial conditions with Finance.
• Ensure balance between volume, mix and profitability.
• Develop and grow strategic relationships with Fleet customers and partners.
• Define the commercial approach to renting, leasing, corporate fleets and other B2B channels.
• Establish account ownership and collaboration models with direct sales and dealers.
• Manage profitability metrics (TCO, residual values) with key partners.
• Develop and monitor Fleet pipeline, orders, deliveries, and margins against targets.
• Coordinate with Logistics, Aftersales and dealers for effective execution.
• Monitor market trends and translate intelligence into commercial decisions.
• Develop and implement renting strategies with financing partners and white-label programs.
• Define and follow used-car strategies through dealer networks.
• Take ownership of Fleet business performance and grow profitability.

Connaissances

Fleet Sales

B2B Sales

Key Account Management

Leadership

Negotiation

Description du poste

BrainRPO is partnering with a leading automotive client to appoint a Fleet Manager who will lead the Fleet & B2B business across Spain. The role requires strategic thinking to shape pricing, channels and profitability, and to drive growth with key customers and partners across renting and leasing markets.

The ideal candidate has 10+ years in Fleet/B2B, deep market knowledge, and a proven ability to translate opportunities into actionable commercial plans.