Fleet by dealer manager

BYD EUROPE; Madrid; On-site; EUR 52,000 - 78,000; Full time

Benefits offered by this job

Remuneration based on performance

Commuting allowance

Team events

Job summary

BYD Iberia is seeking a Fleet by Dealer Manager to grow BYD’s B2B business across Spain through our dealer network. You will drive Fleet by Dealer, BYD Business Centers, and BYD Renting, turning dealers into active B2B sales channels with the right tools and support.

You will lead performance monitoring, develop center strategies, and collaborate with Key Accounts, Leasing, Marketing, Sales and Finance to maximize B2B results and conversions. Fluency in Spanish and English is required.

Qualifications

• 5+ years in automotive B2B, fleet, leasing or dealer networks.
• Strong knowledge of the Spanish automotive market.
• Experience with leasing/renting companies and dealer networks.
• Commercial mindset with focus on volume, conversion and execution.
• Ability to influence, coach and mobilize dealer teams without direct hierarchy.
• Comfort with KPIs, sales funnels and performance management.

Responsibilities

• Lead deployment and execution of Fleet by Dealer strategy across the Spanish dealer network.
• Drive B2B sales performance through the dealer network with SME and corporate focus.
• Own the BYD Business Center program and expand the network with right partners.
• Define and monitor Business Center performance and lead generation.
• Lead the commercial development of BYD Renting with dealers and partner.
• Design and implement dealer activation plans and campaigns.
• Identify and develop local fleet opportunities and prospecting plans.
• Train and motivate dealer B2B teams on fleet products and processes.
• Coordinate local B2B prospecting activities with the dealer network.
• Monitor performance via KPIs, Salesforce and internal reports; address gaps.

Skills

5+ yrs B2B auto

Spanish market knowledge

Leasing/renting exp

Commercial mindset

KPI driven

Influence without authority

Travel readiness

Bilingual: Spanish/English

Tools

Salesforce

Job description

Who We Are

BYD Group is a leading, high-tech multinational company based in Shenzhen, China. Operating in four core fields: IT, automotive, new energy, and rail transit, BYD employs over 300,000 people worldwide.

Who We Are

BYD Group is a leading, high-tech multinational company based in Shenzhen, China. Operating in four core fields: IT, automotive, new energy, and rail transit, BYD employs over 300,000 people worldwide.

At BYD Iberia, we are redefining the future of mobility. As part of the world's leading New Energy Vehicle company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.

Your Mission

As Fleet by Dealer Manager you´ll drive the growth of BYD’s B2B business through our dealer network in Spain.

This position will play a key role in accelerating our B2B performance across three strategic areas: Fleet by Dealer (FBD), BYD Business Centers and BYD Renting.

The successful candidate will be responsible for turning our dealer network into an increasingly active B2B sales channel, ensuring that dealers have the right tools, commercial focus and support to identify opportunities and convert them into orders and registrations.

The role will also lead the development and performance monitoring of our Business Centers, our specialized B2B dealers, and will be responsible for driving BYD Renting across the network, working closely with dealers and our renting partner to maximize penetration and conversion.

What You'll Be Doing

• Lead the deployment and execution of BYD’s Fleet by Dealer strategy across the Spanish dealer network, ensuring alignment with national B2B objectives.
• Drive B2B sales performance through the dealer network, with a strong focus on SME, professional customers and local corporate opportunities.
• Take ownership of the BYD Business Center program, supporting the development of the existing network and identifying opportunities to expand it with the right dealer partners.
• Define and monitor Business Center performance, ensuring the required level of commercial activity, lead management, customer prospecting and B2B expertise.
• Lead the commercial development of BYD Renting, working closely with the dealer network and our renting partner to increase quotation activity, conversion, orders and registrations.
• Design and implement dealer activation plans, commercial campaigns and tactical initiatives to generate incremental B2B volume.
• Support dealerships in identifying and developing local fleet opportunities, building structured prospecting plans and customer pipelines.
• Train, coach and motivate dealer B2B teams, helping them improve their understanding of fleet customers, renting products and B2B sales processes.
• Coordinate local B2B prospecting activities, customer events and commercial actions together with the dealer network.
• Monitor performance through KPIs, Salesforce and internal reporting tools, identifying gaps and implementing corrective actions where necessary.
• Work closely with BYD’s Key Account, Leasing, Marketing, Sales and Finance teams to ensure consistent execution of the overall B2B strategy.
• Identify, develop and share best practices across the dealer network to continuously improve B2B performance.

What You Bring

• A professional with 5+ years of experience in automotive B2B, fleet, leasing/renting or dealer network development.
• Strong knowledge of the Spanish automotive market and a solid understanding of dealer operations and B2B sales channels.
• Previous experience working with leasing/renting companies and dealer networks will be highly valued.
• Strong commercial mindset, with a clear focus on volume generation, conversion and execution.
• Proven ability to influence, coach and mobilize dealer teams without direct hierarchical responsibility.
• Comfortable working with KPIs, sales funnels and performance management.
• Ability to move easily between strategy and execution, with a strong hands-on approach.
• Excellent communication, negotiation and relationship-building skills.
• High level of autonomy, initiative and accountability.
• Willingness and availability to travel regularly across Spain.
• Fluent in Spanish and English.

Why Join Us

• Job in a fast-growing company and industry which represents sustainable technology.
• Performance and experience based competitive remuneration, commuting allowance.
• Team building events and employee learning opportunities.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team