Fleet & UC Remarketing Manager

Geely Auto España; Alcobendas; On-site; EUR 90,000 - 130,000; Full time

Job summary

Geely Auto Spain seeks a senior corporate fleet sales leader to drive growth by identifying, acquiring and developing key B2B customers across the Spanish market. You will lead the VO/Remarketing strategy, maximise residual values and protect profitability for the brand and dealer network.

You will build and maintain relationships with fleet managers, leasing and rental companies, and other strategic partners, while delivering fleet sales targets and maintaining a strong commercial pipeline.

Qualifications

• Extensive fleet sales experience in B2B markets.
• Proven track record in acquiring and growing corporate accounts.
• Fluent in Spanish and professional English.
• Strong negotiation and deal-closing capabilities.

Responsibilities

• Identify and acquire new corporate fleet customers across Spain.
• Build long-term relationships with fleet managers and procurement teams.
• Meet fleet sales, revenue and profitability targets with a robust pipeline.
• Prepare competitive fleet offers and negotiate contracts to closure.
• Develop partnerships with leasing and rental companies to widen access to the market.
• Manage tenders and RFPs with internal stakeholders.
• Maintain CRM records and provide regular forecasts and updates.
• Collaborate with Sales, Finance, Marketing and Aftersales to ensure customer satisfaction.
• Support future Used Vehicle and Remarketing initiatives.

Skills

Fleet sales

B2B sales

New business development

Negotiation

Relationship building

CRM

Market knowledge

English proficiency

Spanish proficiency

Tools

CRM system

Job description

To drive the development and growth of Geely Auto Spain’s corporate fleet business by identifying, acquiring and developing key B2B customers across the Spanish market

Lead the Used Vehicle (VO) and Remarketing strategy in Spain, maximising residual values, accelerating stock rotation and protecting profitability for the brand and dealer network.

As a key ambassador of Geely in the Spanish fleet market, the position will contribute to establishing the brand among corporate customers, leasing and rental companies, fleet operators and other relevant B2B partners.

Key Responsibilities

• Proactively identify, prospect and acquire new corporate fleet customers, developing Geely’s presence within the Spanish B2B automotive market.
• Build and maintain strong long-term relationships with fleet managers, procurement teams, HR departments, mobility managers and other key decision-makers within corporate customers.
• Deliver agreed fleet sales, registrations, revenue and profitability targets, maintaining a strong and continuously developing commercial pipeline.
• Prepare competitive fleet offers based on customer requirements, fleet size, vehicle usage and replacement cycles, and lead commercial negotiations through to contract closure.
• Develop relationships with leasing companies, renting operators, fleet management companies and other strategic partners to improve Geely’s competitiveness and accessibility within the corporate market.
• Identify and manage corporate fleet tenders and Requests for Proposal (RFPs), coordinating internal stakeholders to deliver competitive and commercially sustainable proposals.
• Maintain accurate and up-to-date information on prospects, opportunities, negotiations and expected volumes within the CRM system, providing regular sales forecasts and business updates.
• Work closely with Sales, Dealer Network, Finance, Marketing, Logistics and Aftersales teams to ensure competitive offers, vehicle availability and a high-quality customer experience.
• Define and implement the VO & Remarketing strategy for Spain.
• Monitor residual values, market prices, depreciation and competitor positioning.
• Manage remarketing of demos, pre-registered, rental, leasing and fleet vehicles.
• Define pricing, ageing and stock rotation policies.
• Manage and optimise B2B, B2C, auction and dealer remarketing channels.
• -Support GFV, leasing and finance programmes with residual-value expertise.
• Develop and monitor VO KPIs and profitability.
• Work closely with Sales, Finance, Fleet, Marketing, Aftersales and the dealer network.
• Support the development of a future Certified Used Vehicle programme.
• Provide regular market intelligence and recommendations to management.

Experience

• Minimum 5 – 8 years of relevant commercial experience within the automotive industry, preferably in fleet sales, corporate sales, B2B sales, leasing/renting and UC
• Strong knowledge of the Spanish automotive and corporate fleet market.
• Proven track record in new business development and customer acquisition, with a strong hunter mentality and demonstrated ability to open and develop new accounts.
• Existing network of contacts among corporate fleet customers, leasing/renting companies, fleet managers or mobility decision-makers will be highly valued.
• Solid understanding of fleet commercial concepts including TCO, residual values, leasing/renting, fleet discounts, vehicle taxation and electrification.
• Demonstrated experience in commercial negotiations, preparation of business proposals and management of complex B2B sales processes.
• Fluent Spanish and a strong professional level of English.
• Willingness to travel regularly across Spain.
• Strong commercial and results-oriented mindset.
• Excellent business development and negotiation skills.
• Proactive hunter mentality with a strong ability to generate new opportunities.
• Excellent communication, presentation and influencing skills.
• Strong understanding of the automotive business and fleet customer needs.
• Ability to work independently and take ownership of the full sales cycle.
• Strong planning, pipeline management and prioritisation skills.
• Entrepreneurial mindset and ability to operate successfully in a fast-growing and evolving organisation.
• High level of resilience, energy and initiative.
• Collaborative approach and ability to work effectively across different functions and cultures.