Senior CRM & Lifecycle Marketing Lead | Global Hybrid

Wall Street English; Barcelona; Hybrid; EUR 70.000 - 95.000; Vollzeit

Zusammenfassung

Wall Street English in Barcelona, Spain is seeking a Senior CRM Marketing Manager to lead our CRM and lifecycle programs across Europe and Asia. You will own the roadmap, design personalized multi-channel campaigns, and drive engagement, retention, and revenue growth.

You will work with cross-functional teams to map segments, ensure data-driven decision making, and optimize workflows in HubSpot and other tools.

Qualifikationen

• 5+ years of CRM, email marketing, or lifecycle marketing experience.
• Proven track record in customer lifecycle management and international markets.
• Bachelor’s degree in Marketing, Business, or a related field.

Aufgaben

• Develop and execute a comprehensive CRM and lifecycle marketing strategy across multi-channel campaigns.
• Design, implement, and optimize campaigns via email, SMS, push notifications, and messaging.
• Coach and empower local marketing teams in CRM adoption to improve LTV/CAC.
• Collaborate with analytics, product, and tech teams to refine segmentation models and targeting.
• Monitor performance, run A/B tests, and report insights to senior leadership.

Kenntnisse

CRM marketing

Email marketing

Lifecycle marketing

Customer segmentation

Data analysis

Power BI

HubSpot

Marketing automation

Ausbildung

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

Power BI

Jobbeschreibung

Wall Street English in Barcelona, Spain is seeking a Senior CRM Marketing Manager to lead our CRM and lifecycle programs across Europe and Asia. You will own the roadmap, design personalized multi-channel campaigns, and drive engagement, retention, and revenue growth.

You will work with cross-functional teams to map segments, ensure data-driven decision making, and optimize workflows in HubSpot and other tools.