CRM marketing manager

Wall Street English; Barcelona; Hybrid; EUR 90,000 - 110,000; Full time

Job summary

Wall Street English is seeking a Senior CRM Marketing Manager to lead CRM and lifecycle marketing in Barcelona. You will drive multi-channel campaigns, oversee segmentation, and partner with analytics, product and technology to optimize customer journeys across regions.

You will manage data-driven programs, ensure GDPR compliance, and report performance to senior leadership. 2 days in the office, 3 days work-from-home in a hybrid setup.

Qualifications

• 5+ years in CRM, email or lifecycle marketing.
• Experience in international business with CRM practices.
• Strong segmentation and personalization strategies.
• Familiarity with data privacy regulations in email marketing.

Responsibilities

• Develop and execute a comprehensive CRM and lifecycle marketing strategy.
• Lead multi-channel campaigns (email, SMS, push) to drive conversion and retention.
• Collaborate with analytics, product and tech to refine segmentation models.
• Monitor lifecycle programs and perform A/B testing to improve outcomes.
• Report KPIs to senior leadership and share best practices across territories.

Skills

CRM

Email marketing

Lifecycle marketing

Data analysis

Segmentation & personalization

Education

Bachelor's in Marketing/Business

Tools

HubSpot

Power BI

Job description

Описание:

Wall Street English is looking for a Senior CRM Marketing Manager to join our Marketing team in Barcelona, Spain. Reporting to the Vice President of Marketing, you will be a strategic and data-driven Senior CRM Marketing Manager responsible for leading the development and execution of customer relationship management strategies.

Задачи:

Develop and execute a comprehensive CRM and lifecycle marketing strategy that drives customer conversion, retention, and revenue growth. Lead the design, implementation, and optimization of multi-channel marketing campaigns, including email, SMS, push notifications, and messaging, to effectively nurture, convert, upsell, and retain customers. Coach and nurture local territory general management and marketing teams in the adoption of CRM marketing to drive commercial results (LTV/CAC). Your focus will be on our corporate markets in Italy, Hong Kong, Korea and Germany. The strategies and methods you prove out will also be shared with our franchise network to instill new practices in these territories. Utilize customer data and insights to create personalized marketing experiences that resonate with target segments and enhance customer satisfaction, loyalty, and referrals. Collaborate with analytics, product, and technology teams to build and refine customer segmentation models, ensuring accurate targeting and relevancy in all communications. Ensure data quality, integrity, and accuracy within the CRM, aligning with data retention and compliance policies in different territories. Ensure compliance with relevant data protection regulations (e.g. GDPR). Work with the CRM platform team to optimize the CRM platform, ensuring seamless integration with other marketing and data systems. Build and manage automated workflows to streamline marketing, sales, and onboarding processes. Develop and optimize workflow automation rules to streamline sequencing processes and improve performance. Monitor and analyze the performance of lifecycle marketing programs, using data-driven insights to continuously improve campaign effectiveness and customer outcomes. Lead A/B testing and experimentation to identify best practices and innovative approaches to customer engagement and retention. Partner with creative and content teams to develop compelling messaging and content that aligns with brand values and resonates with different customer segments. Report on key performance metrics to senior leadership, providing actionable insights and recommendations to drive business growth.

Требования:

5+ years of experience in CRM, email marketing, or lifecycle marketing, with a proven track record of driving customer engagement and retention. Demonstrated success in customer lifecycle management. Experience working in an international business with exposure to effective CRM practices, ideally in Asian markets. Bachelor’s degree in Marketing, Business, or a related field. Strong expertise in customer segmentation, targeting, and personalization strategies. Hands-on experience with modern CRM platforms (HubSpot preferred) and marketing automation tools. Proficient in data analysis, translating complex datasets into actionable insights; Familiarity with UX/UI principles to optimize email templates and campaigns for maximum impact. Knowledge of data privacy regulations and best practices in email marketing and customer communications. A confident self-starter and doer, comfortable executing hands-on rather than operating at a purely strategic level. This individual contributor role is expected to grow into a team over time given the function’s scope and potential, so experience with team management is ideal. Excellent project management skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment. Strong communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and senior leadership across international and local markets. Будет плюсом: experience with Power BI; Experience in e-commerce, retail, or subscription-based industries; MBA or other advanced degree

Условия:

2 days in the office, 3 days working from home.