Senior CRM Specialist: Multi-Channel Lifecycle & Retention Lead

Xbox Media Solutions (Formerly Activision Blizzard Media); Barcelona; On-site; EUR 55,000 - 75,000; Full time

Job summary

King is seeking a Senior CRM Specialist in Barcelona to own end-to-end lifecycle communications for live game operations and player lifecycle management. You will drive retention, engagement and reactivation across channels with QA rigor and cross-functional collaboration.

You will own targeted campaigns, segment players, and test optimisations while working with internal teams and external partners to shape the CRM roadmap and deliver timely campaigns for seasonal events and feature launches.

Responsibilities

• Plan and operate lifecycle communications designed to engage players at every stage.
• Deliver ad hoc campaigns in response to immediate game, player, and commercial opportunities.
• Execute multi-channel communications across push notifications, email, in-game messaging, and other relevant CRM channels.
• Brief and coordinate copy, design, localisation and assets across functional teams.
• Ownership of QA processes to guarantee accurate and timely campaign launches.
• Support seasonal events, new feature launches, live operations, and cross-promotional initiatives.

Job description

King is seeking a Senior CRM Specialist in Barcelona to own end-to-end lifecycle communications for live game operations and player lifecycle management. You will drive retention, engagement and reactivation across channels with QA rigor and cross-functional collaboration.

You will own targeted campaigns, segment players, and test optimisations while working with internal teams and external partners to shape the CRM roadmap and deliver timely campaigns for seasonal events and feature launches.