Barcelona CRM Lifecycle Growth Lead

OLX Group; Barcelona; Hybride; EUR 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Hybrid working set-up

Therapy & coaching programs

Speak Up culture and open dialogue

Quarterly engagement surveys

Résumé du poste

OLX Group is seeking a CRM Marketing Manager in Barcelona to lead data-driven CRM initiatives across email, push, and in-product channels. You will design and optimise automated lifecycle journeys for buyers and sellers, collaborating with product teams to scale effective campaigns across OLX categories in a hybrid work setting.

The role requires 4–6 years in marketing with hands-on CRM, lifecycle, and retention experience, plus knowledge of AI-assisted CRM tooling and working in multi-sided

Qualifications

• 4–6 years in marketing with hands-on CRM, lifecycle, engagement or retention experience.
• Experience in classifieds, e-commerce or other multi‑sided marketplaces.
• Location based in Barcelona, Spain.
• Experience using AI in day-to-day CRM work.
• Collaborates with technology and product teams on implementation projects.

Responsabilités

• Deliver CRM messages and campaigns across email, push and in-product channels.
• Design, launch and improve automated lifecycle journeys for sellers and buyers.
• Grow consented, reachable contacts and pass data-quality gaps to CRM leadership.
• Design, run and read tests (in-channel and incrementality) and explain business impact.
• Set weekly priorities with Strategy, Planning and Operations Lead and report results.
• Propose motions for reusable CRM library and shape CRM channel requirements with MarTech.

Connaissances

CRM

Lifecycle

Engagement

Retention

Marketing automation

Braze

A/B testing

Data analysis

E-commerce

Outils

Braze

Description du poste

OLX Group is seeking a CRM Marketing Manager in Barcelona to lead data-driven CRM initiatives across email, push, and in-product channels. You will design and optimise automated lifecycle journeys for buyers and sellers, collaborating with product teams to scale effective campaigns across OLX categories in a hybrid work setting.

The role requires 4–6 years in marketing with hands-on CRM, lifecycle, and retention experience, plus knowledge of AI-assisted CRM tooling and working in multi-sided