Senior CRM Growth Lead - Remote, Lifecycle & Conversion

M-KOPA; Cárcer; Remote; EUR 80,000 - 116,000; Full time

Benefits offered by this job

Professional development programmes

Coaching partnerships

Family-friendly policies

Well-being support

Flexible working arrangements

Job summary

M-KOPA in a fully remote setup is seeking a senior growth marketer to own cross-pod campaigns across Repeat Phones, Digital Lending, and Lifecycle. You’ll drive multi‑channel experiments, track funnel performance, and build playbooks that scale.

You’ll collaborate with Growth Leads and senior stakeholders, reporting to Lifecycle CRM Lead later, with two growth motions and a defined advancement path. This role combines hands‑on execution with strategic ownership in a fast‑moving fintech

Qualifications

• 5+ years in growth, performance, or lifecycle marketing with real ownership.
• Judgment as much as skill; able to decide where to push.
• Genuine appetite for pod leadership and cross-pod ownership.
• Hands-on fluency in CRM platforms like CleverTap, Braze, or similar.
• Comfortable working across two pods and adapting to mid-year shifts.

Responsibilities

• Take ownership of multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap.
• Track funnel performance and identify drop-off points.
• Run structured experiments with clear hypotheses.
• Turn successful campaigns into reusable playbooks for the team.
• Ensure data quality and accurate campaign tracking.

Skills

Growth marketing

Lifecycle marketing

Ownership

Tools

CleverTap

Braze

Looker

Job description

M-KOPA in a fully remote setup is seeking a senior growth marketer to own cross-pod campaigns across Repeat Phones, Digital Lending, and Lifecycle. You’ll drive multi‑channel experiments, track funnel performance, and build playbooks that scale.

You’ll collaborate with Growth Leads and senior stakeholders, reporting to Lifecycle CRM Lead later, with two growth motions and a defined advancement path. This role combines hands‑on execution with strategic ownership in a fast‑moving fintech