Sales Strategy Director, EMEA & NA Growth

Hoya; Madrid; Hybrid; EUR 140,000 - 210,000; Full time

Benefits offered by this job

Free CIGNA health insurance

Job summary

HOYA Group is seeking a Sales Director for Seiko, overseeing strategic commercial initiatives across EMEA and North America from Madrid. The role demands building out segmentation, pricing, and GTM plans while working with regional leaders to translate strategy into concrete sales actions.

You will drive CRM-driven improvements, lead expansion efforts, and align regional needs with global priorities. English fluency and experience in premium B2B sectors are essential.

Qualifications

• Significant experience in commercial strategy and sales leadership.
• Proven success delivering growth in international and matrix organizations.
• Strong expertise in customer segmentation, GTM strategy, CRM, and sales effectiveness.
• Outstanding stakeholder management and influencing skills.
• Bachelor's or Master's degree in Business, Marketing, Sales, Economics, or related field.
• Fluency in English is a must.
• Experience in optics, healthcare, medical devices, or other premium B2B industries is an advantage.

Responsibilities

• Develop and execute the Seiko commercial strategy across EMEA and North America.
• Define customer segmentation, value propositions, pricing, and go-to-market approaches.
• Partner with country- and sales leadership teams to translate strategy into measurable sales plans.
• Enhance sales effectiveness through improved processes, CRM, tools, training, and performance management.
• Lead market expansion initiatives from opportunity assessment through successful launch.
• Act as the commercial voice of the region, influencing global product, marketing, digital, and operational priorities.
• Foster collaboration and best-practice sharing across regional Sales and Marketing teams.

Skills

Commercial strategy

Sales leadership

Business development

Go-to-market

CRM

Stakeholder management

English fluency

Education

Bachelor's or Master's in Business/Marketing/Sales/Economics

Tools

CRM software

Job description

HOYA Group is seeking a Sales Director for Seiko, overseeing strategic commercial initiatives across EMEA and North America from Madrid. The role demands building out segmentation, pricing, and GTM plans while working with regional leaders to translate strategy into concrete sales actions.

You will drive CRM-driven improvements, lead expansion efforts, and align regional needs with global priorities. English fluency and experience in premium B2B sectors are essential.