SEIKO Sales Director

HOYA Vision Group; Madrid; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Free CIGNA health insurance

Job summary

HOYA Vision Group is seeking a Sales Strategy Director to define and drive the Seiko commercial strategy across EMEA and North America. You will collaborate with regional and global leadership to accelerate growth, improve sales performance, and support expansion into new markets.

The role requires strategic thinking, strong CRM expertise, and excellent stakeholder management. A senior, commercially-driven leader fluent in English will excel in this international, matrix organization.

Qualifications

• Proven track record delivering growth in international and matrix organizations.
• Strong expertise in customer segmentation, go-to-market strategy, CRM, and sales effectiveness.
• Fluent English required; other languages not specified.

Responsibilities

• Develop and execute the Seiko commercial strategy across EMEA and North America.
• Define customer segmentation, value propositions, pricing, and go-to-market approaches.
• Partner with country- and sales leadership teams to translate strategy into measurable sales plans.
• Enhance sales effectiveness through improved processes, CRM, tools, training, and performance management.
• Lead market expansion initiatives from opportunity assessment through successful launch.
• Act as the commercial voice of the region, influencing global product, marketing, digital, and operational priorities.
• Foster collaboration and best-practice sharing across regional Sales and Marketing teams.

Skills

Sales leadership

International growth

CRM expertise

Stakeholder management

English fluency

Business degree

Education

Business/Marketing degree

MBA

Tools

CRM

Job description

Shape the Future of a Premium Global Brand

We are accelerating the growth of the Seiko brand across EMEA and preparing for its expansion into North America. We are looking for a commercially driven and strategic leader to join us as Sales Strategy Director, Seiko EMEA & North America.

In this high-impact international role, you will define and drive the commercial strategy for Seiko, working closely with regional and global leadership teams to accelerate growth, strengthen sales performance, and support expansion into new markets.

What You'll Do

• Develop and execute the Seiko commercial strategy across EMEA and North America.
• Define customer segmentation, value propositions, pricing, and go-to-market approaches.
• Partner with country- and sales leadership teams to translate strategy into measurable sales plans.
• Enhance sales effectiveness through improved processes, CRM, tools, training, and performance management.
• Lead market expansion initiatives from opportunity assessment through successful launch.
• Act as the commercial voice of the region, influencing global product, marketing, digital, and operational priorities.
• Foster collaboration and best-practice sharing across regional Sales and Marketing teams.

What You'll Bring

• Significant experience in commercial strategy, sales leadership, business development, or sales excellence.
• Proven success delivering growth in international and matrix organizations.
• Strong expertise in customer segmentation, go-to-market strategy, CRM, and sales effectiveness.
• Outstanding stakeholder management and influencing skills.
• Bachelor's or Master's degree in Business, Marketing, Sales, Economics, or a related field.
• Fluency in English is a must.

Experience in optics, healthcare, medical devices, or other premium B2B industries is an advantage.

What We Offer

• Permanent contract – stability from day one.
• Competitive compensation package, to be determined based on experience and suitability for the role.
• Free CIGNA health insurance – because your well-being matters to us.
• Other benefits that will put a smile on your face.

Why Join Us?

This is a unique opportunity to influence the future of a globally respected premium brand, lead strategic growth across multiple regions, and work closely with senior leaders to drive meaningful business impact.

Ready to shape the next chapter of Seiko's growth?

At Hoya Lens Iberia, we are committed to creating a workplace that promotes equal treatment and equal opportunities for women and men. We are dedicated to developing and implementing policies that embed gender equality across our organization, ensuring there is no direct or indirect discrimination based on sex. We also actively promote initiatives aimed at achieving genuine equality within our workplace, making equal opportunities for women and men a strategic principle of our Corporate and People Policy.

As a #DiversityFriendly company, we are committed to building a diverse and inclusive team. We welcome talent that brings different perspectives and experiences, in line with our commitment to equality.