Sales Director

Hoya; Madrid; On-site; EUR 140,000 - 210,000; Full time

Benefits offered by this job

Free CIGNA health insurance

Job summary

HOYA Group is seeking a Sales Director for Seiko, overseeing strategic commercial initiatives across EMEA and North America from Madrid. The role demands building out segmentation, pricing, and GTM plans while working with regional leaders to translate strategy into concrete sales actions.

You will drive CRM-driven improvements, lead expansion efforts, and align regional needs with global priorities. English fluency and experience in premium B2B sectors are essential.

Qualifications

• Significant experience in commercial strategy and sales leadership.
• Proven success delivering growth in international and matrix organizations.
• Strong expertise in customer segmentation, GTM strategy, CRM, and sales effectiveness.
• Outstanding stakeholder management and influencing skills.
• Bachelor's or Master's degree in Business, Marketing, Sales, Economics, or related field.
• Fluency in English is a must.
• Experience in optics, healthcare, medical devices, or other premium B2B industries is an advantage.

Responsibilities

• Develop and execute the Seiko commercial strategy across EMEA and North America.
• Define customer segmentation, value propositions, pricing, and go-to-market approaches.
• Partner with country- and sales leadership teams to translate strategy into measurable sales plans.
• Enhance sales effectiveness through improved processes, CRM, tools, training, and performance management.
• Lead market expansion initiatives from opportunity assessment through successful launch.
• Act as the commercial voice of the region, influencing global product, marketing, digital, and operational priorities.
• Foster collaboration and best-practice sharing across regional Sales and Marketing teams.

Skills

Commercial strategy

Sales leadership

Business development

Go-to-market

CRM

Stakeholder management

English fluency

Education

Bachelor's or Master's in Business/Marketing/Sales/Economics

Tools

CRM software

Job description

SEIKO Sales Director

Location: Madrid, Spain; Hybrid

Shape the Future of a Premium Global Brand

We are accelerating the growth of the Seiko brand across EMEA and preparing for its expansion into North America. We are looking for a commercially driven and strategic leader to join us as Sales Strategy Director, Seiko EMEA & North America.

In this high-impact international role, you will define and drive the commercial strategy for Seiko, working closely with regional and global leadership teams to accelerate growth, strengthen sales performance, and support expansion into new markets.

What You’ll Do:

• Develop and execute the Seiko commercial strategy across EMEA and North America.
• Define customer segmentation, value propositions, pricing, and go-to-market approaches.
• Partner with country- and sales leadership teams to translate strategy into measurable sales plans.
• Enhance sales effectiveness through improved processes, CRM, tools, training, and performance management.
• Lead market expansion initiatives from opportunity assessment through successful launch.
• Act as the commercial voice of the region, influencing global product, marketing, digital, and operational priorities.
• Foster collaboration and best-practice sharing across regional Sales and Marketing teams.

What You’ll Bring:

• Significant experience in commercial strategy, sales leadership, business development, or sales excellence.
• Proven success delivering growth in international and matrix organizations.
• Strong expertise in customer segmentation, go-to-market strategy, CRM, and sales effectiveness.
• Outstanding stakeholder management and influencing skills.
• Bachelor's or Master's degree in Business, Marketing, Sales, Economics, or a related field.
• Fluency in English is a must.
• Experience in optics, healthcare, medical devices, or other premium B2B industries is an advantage.

What We Offer:

• Permanent contract – stability from day one.
• Competitive compensation package, to be determined based on experience and suitability for the role.
• Free CIGNA health insurance – because your well-being matters to us.
• Other benefits that will put a smile on your face.

Why Join Us?

This is a unique opportunity to influence the future of a globally respected premium brand, lead strategic growth across multiple regions, and work closely with senior leaders to drive meaningful business impact.

At Hoya Lens Iberia, we are committed to creating a workplace that promotes equal treatment and equal opportunities for women and men. We are dedicated to developing and implementing policies that embed gender equality across our organization, ensuring there is no direct or indirect discrimination based on sex. We also actively promote initiatives aimed at achieving genuine equality within our workplace, making equal opportunities for women and men a strategic principle of our Corporate and People Policy.

As a #DiversityFriendly company, we are committed to building a diverse and inclusive team. We welcome talent that brings different perspectives and experiences, in line with our commitment to equality.

About Us

HOYA Group: Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med‑tech company and a leading supplier of innovative high‑tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions. In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text-to-speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.

HOYA Vision Care: As a global leader in optical technology, HOYA Vision Care is dedicated to providing innovative vision care solutions for every stage of a patient’s life. A steadfast partner to Eye Care Professionals around the world, it stands at the forefront of optical excellence. With a global presence, consisting of 43 laboratories and a growing team of 20,000 employees, HOYA Vision Care delivers innovative lenses and other vision care solutions to millions of people in 110 countries.

We focus on a better tomorrow, today. You can become part of our story. HOYA Vision Care is the place where you can act according to your strengths and evolve according to your aspirations. It’s a place where you can shape the way you work, guided by our CLEAR Values, and empowered by generations of expertise. You can get involved in our sustainability initiatives and choose to become a One Vision ambassador. You can give back the gift of sight to people all over the world by deciding to work with us.

We welcome people who challenge us to become better, who share our sense of purpose and who embrace growth so that our vision and mission align. We invite you to find out more, and together we can continue to provide vision for a lifetime.

About the Organization

Driven by a passion for partnership as well as innovation, HOYA has been a partner to Eye Care Professionals for over 75 years, enabling them to give people the greatest gift, the gift of vision. We provide Eye Care Professionals with the lenses, consultation solutions and other services that help them to develop their practice while changing the way people see the world. We see them as visionaries, and everything we do is for them. Founded in Japan in 1941, today, HOYA has a presence in over 80 countries across the globe. HOYA is a publicly listed Japanese multinational and a global leader in technology, healthcare, and innovative medical solutions. With more than 37,000 employees across over 80 countries, we combine Japanese craftsmanship, quality, and precision with a strong focus on innovation. As part of the HOYA Group, HOYA Vision Care has been a global leader in ophthalmic lenses and optical innovation for more than 60 years. With over 16,000 colleagues worldwide, we develop innovative solutions that help millions of people see better and improve their quality of life. At HOYA, you get the best of both worlds: the international opportunities and capabilities of a global market leader, combined with an entrepreneurial culture where your ideas and initiative can truly make a difference. Every day, we work together to develop innovative solutions that have an impact around the world.