MarTech & Marketing Ops Lead

Freightos; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

equity incentive grants

private health insurance

flexible remuneration options

Descripción de la vacante

Freightos is seeking a Marketing Operations Lead to own and scale the martech stack, ensuring data quality and seamless integration across marketing, sales, and RevOps. You will design automations, optimize lead management, and provide analytics to drive demand generation and revenue growth.

This hands-on role emphasizes building scalable systems and transforming manual processes into efficient workflows. You will collaborate with cross-functional teams to improve the customer journey and

Formación

• 5+ years in marketing operations (B2B SaaS preferred).
• Extensive HubSpot experience (Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations, Automation).
• Strong CRM management experience (Zoho CRM preferred).
• Experience building integrations with Zapier or similar tools.
• Experience with lifecycle marketing, lead management, and CRM architecture.

Responsabilidades

• Own and scale martech stack to ensure scalability and data integrity.
• Design automations, lead routing, scoring, and lifecycle processes to improve campaigns.
• Maintain CRM data quality through segmentation, deduplication, enrichment, and governance.
• Support campaigns with operational setup and QA of emails, forms, landing pages, lists, and nurturing programs.
• Create dashboards and reports for funnel performance, attribution, and KPIs.
• Build and maintain integrations between HubSpot, Zoho, and other platforms using Zapier, APIs, and webhooks.

Conocimientos

Marketing operations

HubSpot experience

CRM management

Zapier integrations

Lifecycle marketing

Data analytics

Problem-solving

Herramientas

HubSpot

Zoho CRM

Zapier

APIs

Descripción del empleo

Freightos is seeking a Marketing Operations Lead to own and scale the martech stack, ensuring data quality and seamless integration across marketing, sales, and RevOps. You will design automations, optimize lead management, and provide analytics to drive demand generation and revenue growth.

This hands-on role emphasizes building scalable systems and transforming manual processes into efficient workflows. You will collaborate with cross-functional teams to improve the customer journey and