Marketing Operations & Automation Lead

Webcargo; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Build world-changing products

Team building events

ESOP packages

Friendly, ship‑oriented environment

Work with outstanding talents

Descripción de la vacante

Webcargo seeks a highly technical Marketing Operations Lead to own and scale the marketing operations function across the business. You will own the marketing technology stack, optimize lead management, build scalable automations, and provide reporting and insights for demand generation and customer lifecycle marketing.

This hands-on role requires turning manual processes into automated workflows, maintaining CRM health, and collaborating with Marketing, Sales and RevOps to drive revenue growth.

Formación

• Strong understanding of marketing attribution and funnel analytics.
• Experience managing CRM platforms (Zoho CRM preferred).
• Advanced reporting and dashboard creation experience.
• Experience building integrations using Zapier or similar automation platforms.
• Experience implementing AI-powered marketing workflows and automation.
• Knowledge of data privacy regulations (GDPR, consent management).

Responsabilidades

• Own the marketing operations ecosystem across marketing, sales and RevOps.
• Build and optimize automations for lead routing, scoring and lifecycle processes.
• Maintain CRM health, data quality and governance.
• Enable campaigns and lifecycle marketing with operational setup and QA of assets.
• Drive reporting and analytics with dashboards and KPI visibility.
• Manage integrations and data flows between platforms like HubSpot, Zoho and third-party tools.

Conocimientos

Marketing operations

Analytics

Automation

Cross-functional collaboration

English proficiency

Educación

BA in marketing, business, communications, technology

Herramientas

HubSpot

Zoho CRM

Zapier

Domo

Looker Studio

Tableau

Power BI

Google Tag Manager

GA4

SQL

Descripción del empleo

Webcargo seeks a highly technical Marketing Operations Lead to own and scale the marketing operations function across the business. You will own the marketing technology stack, optimize lead management, build scalable automations, and provide reporting and insights for demand generation and customer lifecycle marketing.

This hands-on role requires turning manual processes into automated workflows, maintaining CRM health, and collaborating with Marketing, Sales and RevOps to drive revenue growth.