Marketing Operations Lead (Barcelona) - Freightos

Freightos; Barcelona; Presencial; EUR 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

equity incentive grants

private health insurance

flexible remuneration options

Descripción de la vacante

Freightos is seeking a Marketing Operations Lead to own and scale the martech stack, ensuring data quality and seamless integration across marketing, sales, and RevOps. You will design automations, optimize lead management, and provide analytics to drive demand generation and revenue growth.

This hands-on role emphasizes building scalable systems and transforming manual processes into efficient workflows. You will collaborate with cross-functional teams to improve the customer journey and

Formación

• 5+ years in marketing operations (B2B SaaS preferred).
• Extensive HubSpot experience (Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations, Automation).
• Strong CRM management experience (Zoho CRM preferred).
• Experience building integrations with Zapier or similar tools.
• Experience with lifecycle marketing, lead management, and CRM architecture.

Responsabilidades

• Own and scale martech stack to ensure scalability and data integrity.
• Design automations, lead routing, scoring, and lifecycle processes to improve campaigns.
• Maintain CRM data quality through segmentation, deduplication, enrichment, and governance.
• Support campaigns with operational setup and QA of emails, forms, landing pages, lists, and nurturing programs.
• Create dashboards and reports for funnel performance, attribution, and KPIs.
• Build and maintain integrations between HubSpot, Zoho, and other platforms using Zapier, APIs, and webhooks.

Conocimientos

Marketing operations

HubSpot experience

CRM management

Zapier integrations

Lifecycle marketing

Data analytics

Problem-solving

Herramientas

HubSpot

Zoho CRM

Zapier

APIs

Descripción del empleo

As Marketing Operations Lead, you will own and scale Freightos’ martech, ensuring data quality and seamless integration across marketing, sales, and RevOps. You’ll design automations, optimize lead management, and provide analytics to drive demand generation and revenue growth. This hands-on role emphasizes building scalable systems and transforming manual processes into efficient workflows. You’ll work with cross-functional teams to improve the customer journey and campaign effectiveness, shaping data-driven marketing at scale. This is a chance to impact global freight growth through robust ops and intelligent automation.

• equity incentive grants
• private health insurance
• flexible remuneration options
• Manage and optimize the core martech stack (HubSpot, Zoho CRM, Zapier, and analytics tools) to ensure scalability and proper fit
• Design and run workflows, lead routing, scoring, lifecycle processes, and other automations to improve campaigns and operations
• Maintain CRM data quality through segmentation, deduplication, enrichment, data governance, and ongoing optimization
• Support campaigns and lifecycle marketing with operational setup and QA of emails, forms, landing pages, lists, workflows, and nurturing programs
• Create and maintain dashboards and reports for funnel performance, campaign effectiveness, attribution, pipeline generation and key KPIs
• Build and maintain integrations between HubSpot, Zoho, website, product, and third-party platforms using Zapier, APIs, and webhooks in collaboration with Product, Engineering and RevOps
• Identify bottlenecks and opportunities for automation and AI-enabled efficiencies to scale Marketing operations
• Collaborate with Marketing, Sales, RevOps, Product and Engineering to align systems, data, and customer journey
• 5+ years in marketing operations (B2B SaaS preferred)
• Extensive HubSpot experience (Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations, Automation)
• Strong CRM management experience (Zoho CRM preferred)
• Experience building integrations with Zapier or similar tools
• Experience with lifecycle marketing, lead management, and CRM architecture
• Understanding of customer journeys beyond basic metrics and strong marketing attribution knowledge
• Advanced reporting and dashboard creation experience
• Detail-oriented with strong technical and analytical skills and BI tool knowledge
• Ability to manage multiple projects and prioritize effectively
• Excellent analytical and problem-solving skills; team player
• problem-solving
• HubSpot (Marketing Hub, Operations Hub, Workflows)