Global Content Marketing Manager - Freightos

Freightos; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Freightos is seeking a Global Content Marketing Manager to shape our content strategy across products, audiences, and regions, driving pipeline and revenue. You’ll translate business goals into scalable, multi-channel programs and collaborate with product marketing, growth, SEO, sales, and leadership to deliver measurable impact.

The role blends strategic planning with hands-on execution in a fast-moving environment, emphasizing experimentation and AI-driven workflows to scale production and

Formación

• 5+ years in content marketing across products, audiences, and regions.

Responsabilidades

• Own Freightos’ global content strategy across products, ICPs, and regions aligning with GTM priorities and revenue goals.
• Develop content roadmaps and identify growth opportunities from market trends, customer insights, and performance data.
• Support Growth Managers in ideation, launch, and optimization of integrated GTM campaigns focused on acquisition, engagement, conversion, and revenue impact.
• Oversee creation and distribution of reports, webinars, customer stories, landing pages, emails, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels.
• Ensure consistent messaging, positioning, brand alignment, and content quality across channels, regions, and buyer journey stages.
• Design and implement AI-driven content workflows and automation to scale production, translation, and distribution across global markets.
• Track and optimize performance via data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation.
• Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research to scale thought leadership and campaigns.

Conocimientos

Content marketing

B2B SaaS

Growth marketing

SEO

Content strategy

Multi-channel campaigns

Analytics

Storytelling

Leadership

Cross-functional collaboration

Herramientas

HubSpot

Descripción del empleo

As Global Content Marketing Manager, you will shape Freightos’ content strategy across products, audiences, and regions to generate pipeline and revenue. You’ll translate business goals into scalable, multi-channel acquisition programs and collaborate with product marketing, growth, SEO, sales, and leadership to drive measurable impact. The role blends strategic planning with hands-on execution in a fast-moving environment, emphasizing experimentation and data-driven optimization. You’ll own content initiatives that support global growth and thought leadership, helping to position Freightos as a market leader.

• Own Freightos’ global content strategy across multiple products, ICPs, and regions aligning with GTM priorities and revenue goals
• Develop content roadmaps and identify growth opportunities from market trends, customer insights, and performance data
• Support Growth Managers in ideation, launch, and optimization of integrated GTM campaigns focused on acquisition, engagement, conversion, and revenue impact
• Oversee creation and distribution of reports, webinars, customer stories, landing pages, emails, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels
• Ensure consistent messaging, positioning, brand alignment, and content quality across channels, regions, and buyer journey stages
• Design and implement AI-driven content workflows and automation to scale production, translation, and distribution across global markets
• Track and optimize performance via data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation
• Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research to scale thought leadership and campaigns
• 5+ years in content marketing across products, audiences, and regions
• Experience in demand generation or integrated campaign management in B2B SaaS or tech
• Proven ability to develop and execute strategic multi-channel content and acquisition programs
• Strong GTM, funnel optimization, and content-driven acquisition understanding
• Excellent English writing and storytelling; data-driven with strong analytics
• Experience editorial planning across multiple products/audiences/regions
• Strong project management in fast-paced environments
• Hands-on cross-functional collaboration with product marketing, growth, SEO, paid media, design, and sales
• Self-starter with ownership and accountability
• proactive
• strategic thinker
• execution-oriented
• SEO
• A/B testing
• marketing automation (e.g., HubSpot)