Marketing Operations Lead (Barcelona)

Freightos; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private Health Insurance

Ticket Restaurant

Flexible Remuneration options for nur​

Descripción de la vacante

Freightos in Barcelona is seeking a highly technical Marketing Operations Lead to own and scale our marketing ops across the business. You will manage martech, automate workflows, and ensure CRM health to power demand generation and revenue growth.

You will partner with Marketing, Sales and RevOps, own integrations across HubSpot, Zoho, Zapier, and analytics tools, and lead data quality, reporting, and lifecycle marketing initiatives.

Formación

• 5+ years in marketing operations, preferably B2B SaaS.
• Extensive experience with HubSpot: Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations.
• CRM experience, Zoho CRM preferred.
• Experience building integrations using Zapier or similar automation platforms.
• Experience with lifecycle marketing, lead management and CRM architecture.
• Strong analytical skills and ability to connect data to decisions.

Responsabilidades

• Own the marketing operations ecosystem: manage and optimize martech stack (HubSpot, Zoho CRM, Zapier) for scalability and fit.
• Build and optimize automation: design workflows, lead routing, scoring, lifecycle processes and other automations.
• Own CRM data quality: ensure accuracy and governance of marketing data.
• Enable campaigns & lifecycle marketing: support setup and QA of emails, forms, landing pages, lists, workflows.
• Drive reporting & analytics: build dashboards and reporting for funnel performance and KPIs.
• Manage integrations & data flows: maintain integrations across platforms with Product/Engineering/RevOps as needed.
• Improve processes & scalability: identify bottlenecks and drive automation and AI-enabled efficiencies.
• Partner cross-functionally: align with Marketing, Sales, RevOps, Product, and Engineering.

Conocimientos

HubSpot

CRM platforms

Automation

Data analysis

BI tools

Looker Studio

GA4

SQL

Teamwork

Problem solving

Educación

BA in marketing, business, communications, technology or similar area

Herramientas

HubSpot

Zoho CRM

Zapier

Domo

Descripción del empleo

About Us

Almost every single thing that you eat, wear, or use (yes, even the screen you’re reading this on) is imported. Freight quite literally moves the world. And we’re helping it move even better.

About Us

Almost every single thing that you eat, wear, or use (yes, even the screen you’re reading this on) is imported. Freight quite literally moves the world. And we’re helping it move even better. Freightos (Nasdaq: CRGO) is the global booking and payment platform for the trillion-dollar freight industry. Hundreds of airlines and ocean liners, thousands of freight companies, and over ten thousand importers and exporters use our platform to move goods around the world faster and more efficiently. This matters. Efficient freight ultimately makes things cost a little bit less when you buy them in the store. As the leading global freight booking platform for a massive industry, we’ve been crushing it with double-digit growth, year after year, supporting well over one million shipments every year.

About The Role

We're looking for a highly technical, data-driven Marketing Operations Lead to own and scale our marketing operations function across the business. This role sits at the center of Marketing, Sales and RevOps, ensuring our systems, processes and data work seamlessly together to power demand generation, customer lifecycle marketing, reporting and revenue growth. You'll own our marketing technology ecosystem, optimize our lead management infrastructure, build scalable automations, maintain CRM health, and provide the reporting and insights that enable the marketing team to make better decisions. This is a hands-on role for someone who enjoys solving complex operational challenges, building efficient systems, and turning manual processes into automated workflows. If you enjoy connecting platforms, cleaning messy data, building intelligent automations and enabling high-performing marketing teams, we'd love to meet you.

Key Responsibilities

• Own the marketing operations ecosystem: Manage and continuously optimize our core martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools, ensuring systems are scalable, connected and fit for purpose.
• Build and optimize automation: Design and manage workflows, lead routing, scoring, lifecycle processes and other automations that improve campaign execution, lead management and operational efficiency.
• Own CRM & data quality: Ensure the accuracy, consistency and health of our marketing database through segmentation, deduplication, enrichment, data governance and ongoing CRM optimization.
• Enable campaigns & lifecycle marketing: Support the marketing team with the operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs, ensuring campaigns are properly tracked and optimized.
• Drive reporting & analytics: Build and maintain dashboards and reporting that provide visibility into funnel performance, campaign effectiveness, attribution, pipeline generation and key marketing KPIs.
• Manage integrations & data flows: Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using tools such as Zapier, APIs (Domo and others) and webhooks, working closely with Product, Engineering and RevOps where needed.
• Improve processes & scalability: Identify operational bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies, continuously improving how Marketing operates and scales.
• Partner cross-functionally: Work closely with Marketing, Sales, RevOps, Product and Engineering to ensure strong alignment across systems, processes, data and the overall customer journey.

Basic Qualifications

• 5+ years of marketing operations experience, preferably B2B (SaaS preferred).
• Extensive experience working with HubSpot:
• Marketing Hub
• Operations Hub
• Workflows
• Custom objects
• Reporting
• Integrations
• Automation.
• Strong experience managing CRM platforms (Zoho CRM experience is highly preferred).
• Extensive experience building integrations using Zapier or similar automation platforms.
• Experience with lifecycle marketing, lead management and CRM architecture.
• Ability to think about customer journeys beyond open rates and click through rates.
• Strong understanding of marketing attribution and funnel analytics.
• Advanced reporting and dashboard creation experience.
• Detail-oriented with strong technical and analytical skills and knowledge of BI tools.
• Strong ability to juggle multiple projects, stay organized, and prioritize quickly.
• Team player with excellent analytical and problem-solving skills.

Preferred Qualifications

• Highly competent Hubspot specialist.
• Experience with a variety of tools (Domo, Zoho, Zapier).
• BA in marketing, business, communications, technology or similar area
• Experience with Google Tag Manager and GA4.
• Familiarity with SQL or querying marketing data.
• Experience with BI platforms such as Looker Studio, Tableau or Power BI.
• Knowledge of APIs and webhook integrations.
• Experience implementing AI-powered marketing workflows and automation.
• Understanding of data privacy regulations (GDPR, consent management and data governance).
• Experience supporting international or multi-product marketing teams.
• Excellent English - Written and verbal skills.

Why Freightos is the Perfect Runway for Your Career!

• We genuinely value work-life balance! We work hybrid, allowing you to enjoy quiet days at home, free from traffic, with in-office days, to meet your fabulous team face-to-face just 5 days a month.
• We believe that employees who get better make us all better. We strive for professional development and continuous learning. Alongside career support and guidance, you’ll receive an annual training budget for personal and professional development.
• We don’t just offer jobs - we offer a stake in something bigger. As part of Freightos, you’ll be eligible to receive equity incentive grants that vest over time, aligning your success with the company’s long-term growth. The more we build together, the more you benefit.
• A multicultural global team makes global freight easier. You’ll work with people from around the world, gain new perspectives, and experience diverse ways of thinking—fun and eye-opening!
• Some cool perks such as Private Health Insurance, Ticket Restaurant, and Flexible Remuneration options for nursery, transport, and restaurant vouchers.
• Flexible schedule & intensive working hours on Fridays so that you can enjoy a longer weekend :)
• Our office in Torre Glories is located in the center of the tech HUB in Barcelona and has stunning city views. We organize events and gatherings throughout the year to keep the team connected and energized.

Freightos is an equal opportunity employer, committed to treating all potential employees fairly and ensuring equal opportunities for everyone.