Global Content Growth Lead

Freightos; Barcelona; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Freightos is seeking a Global Content Marketing Manager to shape our content strategy across products, audiences, and regions, driving pipeline and revenue. You’ll translate business goals into scalable, multi-channel programs and collaborate with product marketing, growth, SEO, sales, and leadership to deliver measurable impact.

The role blends strategic planning with hands-on execution in a fast-moving environment, emphasizing experimentation and AI-driven workflows to scale production and

Formación

• 5+ years in content marketing across products, audiences, and regions.

Responsabilidades

• Own Freightos’ global content strategy across products, ICPs, and regions aligning with GTM priorities and revenue goals.
• Develop content roadmaps and identify growth opportunities from market trends, customer insights, and performance data.
• Support Growth Managers in ideation, launch, and optimization of integrated GTM campaigns focused on acquisition, engagement, conversion, and revenue impact.
• Oversee creation and distribution of reports, webinars, customer stories, landing pages, emails, thought leadership, videos, and sales enablement assets across organic, paid, SEO, social, email, partner, and outbound channels.
• Ensure consistent messaging, positioning, brand alignment, and content quality across channels, regions, and buyer journey stages.
• Design and implement AI-driven content workflows and automation to scale production, translation, and distribution across global markets.
• Track and optimize performance via data-driven insights, SEO analysis, conversion tracking, A/B testing, and experimentation.
• Collaborate cross-functionally with product marketing, sales, customer success, paid media, design, operations, and research to scale thought leadership and campaigns.

Conocimientos

Content marketing

B2B SaaS

Growth marketing

SEO

Content strategy

Multi-channel campaigns

Analytics

Storytelling

Leadership

Cross-functional collaboration

Herramientas

HubSpot

Descripción del empleo

Freightos is seeking a Global Content Marketing Manager to shape our content strategy across products, audiences, and regions, driving pipeline and revenue. You’ll translate business goals into scalable, multi-channel programs and collaborate with product marketing, growth, SEO, sales, and leadership to deliver measurable impact.

The role blends strategic planning with hands-on execution in a fast-moving environment, emphasizing experimentation and AI-driven workflows to scale production and