Head of Monetization

PowerUp Talent; Barcelona; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

A leading ad-tech company based in Barcelona seeks a Senior Monetization Leader to drive their ad revenue optimization strategy. The ideal candidate will have over 8 years of experience in mobile ad monetization, proven leadership skills, and a track record in high-traffic environments. You will manage a cross-functional team and ensure the company's monetization layer is data-driven. This role offers the opportunity to influence significant revenue outcomes across numerous apps and publishers.

Servicios

Dynamic work environment

Growth opportunities

Innovation-driven team

Formación

• 8+ years in mobile ad-monetization or programmatic advertising on the platform or publisher side.
• Experience owning monetization outcomes in high-traffic mobile environments.
• Strong leadership skills with a focus on data-driven results.

Responsabilidades

• Lead the monetization strategy, focused on ad-revenue optimization.
• Translate data into revenue-driving decisions.
• Manage a cross-functional team of specialists.

Conocimientos

Programmatic ad ecosystems

Leadership ability

Ad performance modeling

Data-driven decision making

Herramientas

BI platforms

Analytics engines

Descripción del empleo

We’re partnering with a well-funded global mobile ad-tech company that has already assembled exceptional technical and product talent and proven market traction. They operate at scale, process huge volumes of in-app data, and give mobile publishers smarter monetization and advertising capabilities.

The business foundation is built and backed; now they need the leader who can amplify it into the next era of growth and revenue performance.

What You’ll Own:

• Lead the company’s full monetization strategy, covering ad-revenue optimization, demand partnerships, price logic, ad placement intelligence, and product-driven yield performance
• Translate data into decisions that move revenue (fast and accurately) without losing sight of long-term strategic leverage
• Shape how the platform monetizes mobile traffic through: Ad performance modeling, bid and floor price strategies, A/B frameworks for placement testing, waterfall and hybrid monetization optimization, demand source evaluation and expansion
• Manage, grow, and guide a cross-functional team of monetization, data, and product specialists, helping them scale both results and execution quality
• Partner with product and engineering leaders to influence roadmap priorities, ensuring the monetization layer is smart, data‑led, and integrated into core platform decisions
• Present strategic insights directly to executive stakeholders; clear, persuasive, and grounded in data.

What You Bring:

• 8+ years driving mobile ad-monetization, revenue product strategy, or programmatic advertising, ideally on the platform or publisher side
• Proven experience owning monetization outcomes for high‑traffic mobile environments, not just advising on them
• A deep understanding of: Programmatic ad ecosystems, mediation platforms and demand dynamics, eCPM optimization, waterfall vs. bidding strategies, in‑app advertising formats and placement behavior, revenue impact of pricing logic (floors, fill rate, yield tradeoffs, seasonal shifts, etc.)
• Strong leadership ability; someone who can build alignment across teams, ship strategy into product reality, and elevate the people around them
• A reputation for thinking in experiments and results, not buzzwords
• The mindset to balance commercial impact, data, product direction, and team excellence at once.

Edge‑Boosting Bonus Skills:

• Familiarity with BI platforms, analytics engines, or ad‑SDK demand integration
• Experience refining machine‑driven placement optimization or predictive monetization models
• Cloud‑first product monetization experience
• Prior experience leading monetization teams through hypergrowth.

The Work Environment:

You’ll be working alongside world‑class specialists in mobile advertising, data infrastructure, and platform product; a team that already knows how to build at global scale. Your role is to define the monetization north star, operationalize it, and lead the numbers and the team upward.

What Sets This Role Apart:

You’re not fixing monetization; you’re accelerating a platform primed to scale. You’ll have the funding, infrastructure, and talent to test aggressively, grow revenue intelligently, and influence product evolution. This is leadership with real ownership: decisions you make will directly impact mobile revenue performance across thousands of apps and publishers.