Growth Marketing Lead, Spain — Hybrid

Atlante; Barcelona; Hybrid; EUR 36,000 - 44,000; Full time

Job summary

Atlante Spain is seeking a Marketing Manager to lead local marketing, reporting to the Spain CEO and coordinating with HQ teams across Marketing, CRM, App and Communications.

You will own B2C, digital, CRM and partnerships, drive acquisition, retention and lifetime value, and manage the local budget while aligning with Group priorities. The role blends commercial focus with brand and customer experience, in a hybrid Barcelona office.

Qualifications

• 5 years of experience in Marketing, Growth, Digital, CRM, Trade Marketing or Commercial Marketing roles.
• Strong background in customer acquisition, retention and lifecycle marketing.
• Experience managing external agencies and marketing budgets.
• Experience working in matrix and international organizations.
• Prev. exposure to retail, mobility, mobility-tech, automotive, digital consumer services, energy, telecom, QSR, travel or similar multi-site consumer businesses is highly desirable.

Responsibilities

• Own local execution of B2C, digital and CRM marketing with HQ, driving acquisition, retention and LTV.
• Run digital campaigns (paid social, SEM, display, programmatic, app marketing) and lead influencer marketing.
• Manage CRM, lifecycle and loyalty programs (email, push, in-app, SMS) and drive app performance.
• Oversee the local digital ecosystem (website, social, app store) and share customer insights with HQ.
• Plan and run commercial activations at stations and support Commercial teams with pricing and promotional campaigns.
• Develop co-loyalty, brand and landlord partnerships aligned with the EV customer journey.
• Own the local marketing budget and KPIs (CAC, LTV, retention, NPS, ROI).
• Act as the main interface with HQ teams and manage agencies and suppliers.
• Execute the local communication plan in line with Group guidelines, manage press relations and oversee editorial content.

Skills

Marketing

Growth

Digital

CRM

Trade Marketing

Commercial Marketing

Customer Acquisition

Retention

Lifecycle Marketing

Job description

Atlante Spain is seeking a Marketing Manager to lead local marketing, reporting to the Spain CEO and coordinating with HQ teams across Marketing, CRM, App and Communications.

You will own B2C, digital, CRM and partnerships, drive acquisition, retention and lifetime value, and manage the local budget while aligning with Group priorities. The role blends commercial focus with brand and customer experience, in a hybrid Barcelona office.