Global Growth Marketing & MarTech Leader

Banco Santander SA; Irún; On-site; EUR 90,000 - 120,000; Full time

Job summary

Openbank is seeking a Growth Marketing & MarTech Lead to join the Global Marketing Strategy & Planning team in Spain. This role builds scalable marketing capabilities, defines cross-market standards, and aligns with Technology, Product and Data to deliver measurable impact on customer value.

You will drive lifecycle optimization, AI-driven decisioning, and marketing automation across markets, turning pilots into reusable global assets and enabling faster, data-led growth.

Qualifications

• 8+ years across growth marketing, digital acquisition, performance marketing, MarTech, CRM/lifecycle, conversion optimization or adjacent disciplines.
• Track record building and scaling Marketing capabilities, standards or playbooks across multiple teams, markets or business units.
• Hands-on experience with digital acquisition, owned-channel optimization, audience strategy, conversion journeys and performance economics.
• Experience translating Marketing opportunities into MarTech, data or product requirements and driving implementation or adoption with Technology and Data partners.
• Demonstrated experience designing and running experiments, ideally including A/B, geo, lift, incrementality or other causal approaches.
• Experience with customer interaction platforms, CDP/audience capabilities, marketing automation, CRM/lifecycle or personalization; multi-market or regulated-sector experience is strongly valued.

Responsibilities

• Build Growth Marketing capability roadmap.
• Assess gaps across priority markets in acquisition, CRM/lifecycle, digital channels, conversion, MarTech, personalization and experimentation, and translate them into a phased roadmap based on value and market readiness.
• Shape and scale Openbank's MarTech foundation. Define priority Marketing use cases and business requirements for customer interaction platforms, audience/data capabilities, automation, personalization and AI-driven decisioning; partner with Technology, Product and Data on delivery.
• Establish acquisition and channel best practices. Create reusable standards for full-funnel acquisition, audiences, value-based optimization, paid and owned channels, web/app conversion and CRM/lifecycle activation.
• Build the experimentation operating system. Set a common method for hypotheses, prioritization, test design, learning and scale-or-stop decisions, supported by a transparent cross-market experiment backlog.
• Accelerate lifecycle marketing and personalization. Enable greater use of first-party data, audiences, triggers and customer signals to move from campaign-based communications toward personalized engagement and optimization against customer value.
• Scale AI and emerging growth use cases. Build pragmatic use cases across AI decisioning, personalization, automation, LLM/GEO discoverability, creator/influencer acquisition and content-driven growth, partnering with Brand on content and creative ownership.
• Turn pilots into reusable global assets. Launch lighthouse use cases with priority markets and convert proven interventions into playbooks, templates, requirements and implementation guides that other markets can adopt quickly.
• Bridge Marketing, Technology and Data. Translate commercial opportunities into clear technology/data requirements, help prioritize the Marketing backlog and surface integration, tracking, privacy or infrastructure gaps.
• Build capability, not dependency. Create global/local decision rights, standards, training and communities of practice that strengthen local teams while avoiding duplicated specialist structures.
• Work hands-on. Personally produce diagnostics, playbooks, experiment charters, use-case maps, channel reviews, requirements and executive recommendations; this is not a coordination-only role.

Skills

Growth marketing

MarTech

CRM/Lifecycle

A/B testing

Digital acquisition

Channel optimization

Education

Bachelor's degree or equivalent in Marketing/Business/Engineering/Data

Tools

CDP

Marketing automation

Audience/data platforms

Job description

Openbank is seeking a Growth Marketing & MarTech Lead to join the Global Marketing Strategy & Planning team in Spain. This role builds scalable marketing capabilities, defines cross-market standards, and aligns with Technology, Product and Data to deliver measurable impact on customer value.

You will drive lifecycle optimization, AI-driven decisioning, and marketing automation across markets, turning pilots into reusable global assets and enabling faster, data-led growth.