Digital Growth & Performance Lead — EU Markets

MET Group; Madrid; On-site; EUR 90,000 - 130,000; Full time

Job summary

MET Group in Madrid is launching a Spain-focused digital growth engine within its MET Retail unit. You will own paid acquisition, website/app conversion, and referrals to drive new customer growth and scale across markets.

Reporting to the Growth Director, the role demands 6–8 years of digital-first B2C growth experience, strong analytics, and fluency in Spanish and English; you will design lifecycle journeys and experiments to define the market playbook and enable expansion.

Qualifications

• 6–8 years of digital-first B2C growth experience in energy or utilities.
• Experience scaling a playbook across markets.
• Strong analytics and attribution experience.
• Experience defining lifecycle/CRM journeys.
• Fluent in Spanish and English.

Responsibilities

• Own paid acquisition end to end across search, social, and comparison-site listings.
• Own website and app conversion including signup flow and cart abandonment.
• Own the referral channel with incentives and tracking.
• Own experimentation end to end: A/B tests and readouts.
• Define lifecycle journey requirements for onboarding, upsell and churn-prevention.
• Document the acquisition playbook for future markets.

Skills

Digital growth

Attribution

Lifecycle CRM

Cross-market scaling

B2C growth

Spanish fluency

English fluency

Job description

MET Group in Madrid is launching a Spain-focused digital growth engine within its MET Retail unit. You will own paid acquisition, website/app conversion, and referrals to drive new customer growth and scale across markets.

Reporting to the Growth Director, the role demands 6–8 years of digital-first B2C growth experience, strong analytics, and fluency in Spanish and English; you will design lifecycle journeys and experiments to define the market playbook and enable expansion.