Growth & Performance Lead, Senior Analyst — Madrid

Santander; Boadilla del Monte; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid working model

Santander Open Academy access

Meal subsidy and wellness benefits

Job summary

Santander is seeking a Growth and Performance Lead Sr. Analyst based in Madrid to drive paid media scaling, generative search strategies, and organic/owned media optimization across markets.

You will partner with local teams to optimize ROI, align with LTV/CAC, and report on performance through dashboards. The role requires 7+ years in performance marketing, multinational experience, and fluency in English and Spanish.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field.
• Digital marketing certifications (e.g. Google Ads, Meta Blueprint).
• MBA or postgraduate studies preferred.

Responsibilities

• Define and coordinate global paid media investment strategies aligned with growth targets.
• Identify scaling opportunities across markets and products.
• Optimize channel mix, bidding strategies and budget allocation to maximize ROI.
• Support countries in moving from pilot campaigns to scalable, always-on performance models.
• Align paid media investment with LTV/CAC economics and build dashboards.

Skills

Paid media strategy

Google Ads

Meta Ads

GA4

Campaign Manager 360

SEO

AI-driven search environments

Analytical mindset

Multinational experience

Education

Bachelor’s degree in Marketing/Advertising/Communications/Business

Google Ads certification

MBA or related postgraduate studies

Tools

Campaign Manager 360

Google Analytics 4

Tag management tools

Job description

Santander is seeking a Growth and Performance Lead Sr. Analyst based in Madrid to drive paid media scaling, generative search strategies, and organic/owned media optimization across markets.

You will partner with local teams to optimize ROI, align with LTV/CAC, and report on performance through dashboards. The role requires 7+ years in performance marketing, multinational experience, and fluency in English and Spanish.