Global CRM Specialist - Hybrid, Data-Driven Email Campaigns

Nacar Careers; Barcelona; Hybrid; EUR 36,000 - 48,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

Health Insurance

26 paid vacation days

Internet allowance

Job summary

Estudio Nacar is seeking a CRM Specialist to join our international e-commerce client team in Sant Cugat del Vallès, Barcelona. You will manage day-to-day email campaigns and contact center activity with a customer-first approach, coordinating across markets in Europe within a hybrid, flexible-hours environment.

The role emphasizes data-driven CRM, campaign briefs, and collaboration with design and store teams to optimize performance and alignment with business objectives.

Qualifications

• Minimum 2 years of CRM or Email Marketing experience.
• Knowledge of direct/data driven marketing theory with testing, segmentation, and targeting.
• Understanding of CRM KPIs, data, databases and GDPR.
• Analytical mindset with ability to derive insights from data.
• Knowledge of Google Analytics.
• Highly organized and agile with multiple priorities.
• Excellent stakeholder management and communication skills.
• Strong English written and verbal communication.
• Experience writing campaign briefs and working with agencies for end-to-end delivery of CRM campaigns.
• Experience with project management tools such as JIRA and Salesforce Marketing Cloud.

Responsibilities

• Create end-to-end Email and Contact Centre campaign briefs and execute them across several markets in Europe (Belgium, UK and the Netherlands).
• Participate in weekly campaign reporting.
• Assist the CRM Lead in the development of Quarterly and Annual Strategy Planning.
• Work alongside the Design Team to source images and ensure the creative follows industry best practice and fits the requirements of the brief.
• Develop a robust Test & Learn strategy to gain vital customer insight that enables the channel to continually develop and evolve.
• Liaise with Store Team to ensure all campaigns fit the Store's Commercial Objectives.
• Compill content for Ad-hoc communications.
• Identify and implement new innovations for the channel.

Skills

CRM knowledge

Email marketing

Data segmentation

Campaign analysis

GDPR knowledge

Google Analytics

Stakeholder management

English proficiency

Project management

Tools

Salesforce Marketing Cloud

JIRA

Job description

Estudio Nacar is seeking a CRM Specialist to join our international e-commerce client team in Sant Cugat del Vallès, Barcelona. You will manage day-to-day email campaigns and contact center activity with a customer-first approach, coordinating across markets in Europe within a hybrid, flexible-hours environment.

The role emphasizes data-driven CRM, campaign briefs, and collaboration with design and store teams to optimize performance and alignment with business objectives.